Buxton Adds High Profile Executive to Lead Marketing Services Team.

Taps former FedEx executive to head high-growth division.

FORT WORTH, TEXAS, (September 15, 2010) —Jim Sellers has joined Buxton to lead its Marketing Services division. Previously, Sellers held a variety of marketing, general management, and sales positions with FedEx, Coca-Cola, Royal Bank of Canada, and Procter & Gamble. He holds BA from Southern Methodist University and an MBA from the Kellogg Graduate School of Management at Northwestern University.

Buxton’s Marketing Services division delivers improved return on marketing investment for its clients through an innovative bundle of services including customer identification, business intelligence, data warehousing, and direct marketing for the retail, healthcare, and consumer package goods industries.

“We are excited to have Jim leading this high-growth division,” said Charles Wetzel, president of Buxton. “Marketing Services is an increasingly key part of our offerings for retail, healthcare and consumer package goods companies. Jim’s customer-centric approach to developing practical marketing insights, and his skill in creating high impact marketing programs, will create new and measurable value for Buxton’s clients.”

“I’m looking forward to helping Buxton’s clients improve their marketing results”, Sellers said. “In over 20 years of experience in marketing and customer analytics, I’ve never seen a company as driven as Buxton to be the best at what they do. Buxton’s unique approach to helping companies understand who their customers are, where they are, and how valuable they are, gives our clients a significant competitive advantage. ”

About Buxton

Since 1994, Buxton has been the industry leader in customer analytics for the retail industry. Its focus now includes healthcare organizations, consumer packaged goods manufacturers and city governments. Buxton draws from its individual- and household-level data to determine lifestyles and buying habits to clearly identify an organization’s best customers and find more like them anywhere in the U.S. Buxton’s roster of over 1,900 clients includes Taco Bueno, Lowe’s, Weight Watchers, West Marine and Pei Wei.

For more information, visit www.buxtonco.com.

Courtney Hall
Buxton
817.332.3681
chall@buxtonco.com

Tags: