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First Real Money Poker App for Iphone

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Texas Hold'em cash games available in the App Store now.

Vienna – bwin, the world's leading publicly-listed online gaming provider, is launching the first real money poker app for the iPhone. The app is available now in the App Stores UK and Austria with more countries to follow soon. “Thanks to the bwin iPhone poker app, our customers can, for the first time ever, show what they've got in the world's biggest poker network via the popular iPhone platform,” explains Berthold Kao, who is in charge of Product Management RNG & Mobile at bwin.

A pocket-sized poker table
The bwin iPhone poker app offers new possibilities for poker enthusiasts. The combination of the most popular poker game of all, Texas Hold'em, and the intuitive user interface, countless features and easy registration brings excitement and fun to the mobile world. The optimised game design allows easy navigation and a clear image. A player's best hand is displayed automatically and hand histories from the current session are displayed at a touch. “With the iPhone poker app, we continue to extend our lead in the mobile entertainment sector. Together with the bwin live app and Casino for iPhone, we now offer our customers a complete portfolio,” Kao concludes.

Media Contacts:

press@bwin.com

bwin.party digital entertainment plc
711 Europort
Gibraltar
www.bwinparty.com

About bwin.party

bwin.party digital entertainment plc, the world’s largest stock market listed online gaming company, owns the bwin brand and commands leading market positions in each of its four key product verticals: online sports betting, casino & games, poker, as well as bingo with some of the world’s biggest online gaming brands including www.bwin.com, www.PartyPoker.com, www.PartyCasino.com and www.FoxyBingo.com. The Company was formed from the merger of bwin Interactive Entertainment AG and PartyGaming Plc on 31 March 2011 and is incorporated, licensed and regulated in Gibraltar. bwin.party is also licensed in France, Italy and Alderney.

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bwin.party is already a giant among its peers, we intend to make it greater still.
Norbert Teufelberger, Co-CEO
The transition to regulated markets has considerable momentum. Several countries in Europe including Denmark, Germany, Greece, Holland and Spain are each progressing towards a regulated framework for online gaming. We also expect the United States to follow suit. Given our significant scale, expertise and brand strength, this transition is a major opportunity. With the right framework we expect regulated markets to grow substantially, driven by the ability to advertise freely, often for the first time.
Jim Ryan, Co-CEO
Acting responsibly is a pillar of our strategy, because it will help to sustain our business model. As a leader in digital entertainment, we will continue to raise standards for consumer protection and responsible eCommerce practice.
Simon Duffy, Non-Executive Chairman
I’m proud to have been appointed the first Non-Executive Chairman of bwin.party digital entertainment, principally because the merger of bwin and PartyGaming has brought together two great companies that have strength and depth in management and great marketleading brands in all four product verticals. Both companies also sought to lead by example when it came to corporate governance and will continue to do so now they have become bwin.party.
Simon Duffy, Non-Executive Chairman