Byggmax's marketing campaign in Finland won golden Effie Award
Byggmax’s new marketing concept in Finland was rewarded with the Finnish golden Effie Award on Thursday. Effie Awards is the only competition in Finland that measures the results of marketing campaigns. The winning advertising concept is based on a caricature of a normal Finnish man and his way to talk about the benefits of Byggmax's business model. The advertising concept was created by award-winning Creative Director Tommy Mäkinen at Folk Finland.According to Tommy Mäkinen, Creative Director at Folk Finland, home improvement stores generally strive to profile themselves as family