Byggmax Group updates strategy and sets more ambitious financial goals – focus on strengths-based growth
Byggmax Group will focus its strategy on growing from the strong profitable core it has today, and further improve the operational models. Some concepts, as Design Your Living and Byggmax+ are closed or paused, and focus will be on organic growth through proven strengths within store expansion, e-commerce, and assortment development. As part of this strategy, two initiatives will be launched this summer: trialling a smaller store format in smaller towns, and a concept for the garden segment done the Byggmax way – with convenient drive-in, quality products, and lowest prices. With this new
