Peyton Hillis, Ray Rice sign endorsement contracts with RipFireXCELERATE™
Leading supplement company inks the
running backs
to represent its popular new pre-workout
product
LOS ANGELES (July 13, 2011) – Professional football players Peyton Hillis and Ray Rice have signed endorsement contracts to promote RipFire XCELERATE™. As part of the agreements, the running backs will appear in television commercials for the popular pre-workout supplement, serve as spokesmen for the brand and help promote RipFire XCELERATE.
RipFire XCELERATE increases blood flow, oxygen and nutrient delivery to hard-working muscles by boosting nitric oxide levels via RipFire’s proprietary XCELERATE formula. In turn, this supports harder workouts. RipFire XCELERATE is for everyone from the hardcore fitness enthusiast to the casual consumer who only trains a few times a week.
Launched in 2010, RipFire is committed to science and research as a means to producing the best muscle-building and fitness supplements in the world. RipFire develops
premium-quality bodybuilding supplements that deliver results using the latest advances in sports nutrition to help its clients work out, lose weight, build muscle and perform at peak levels. RipFire was formulated to enhance the overall workout performance and maximize results for time spent in the gym.
RipFire products meet the highest manufacturing standards, including the stringent independent certification process guidelines of the NSF International’s Certified for Sport® program. Ripfire XCELERATE enhances energy and endurance with no stimulants, caffeine or ephedra and is steroid-free.
“We are extremely excited to have Peyton and Ray join our team and represent our brand,” said Stacey Kirsch, RipFire’s brand manager. “They are two of professional football’s top young running backs, and they fit perfectly with the message we’re trying to send our consumers – that, along with a lot of hard work in the gym, RipFire XCELERATE can help you achieve and exceed your fitness goals.”
Playing for teams within the same division for just one season, Hillis and Rice have already developed a rivalry that brings added excitement to their two annual meetings. They feature running styles that are as different as they are exciting – Hillis runs with a bruising style fitting for his 6-foot-1, 240-pound frame, while the 5-foot-8, 212-pound Rice is more of a slasher who thrives when he gets into open space.
Hillis is a third-year standout for Cleveland and last year was among the most versatile offensive threats in professional football – he totaled 13 touchdowns in 2010, third in the league. Hillis rushed for 1,177 yards and 11 touchdowns on 270 carries, and added 477 yards and two scores on 61 receptions.
Rice put up All-Star numbers for Baltimore in 2009, with 1,339 yards and seven scores on 254 rushes plus 78 catches for 702 yards and another touchdown. He followed that performance by totaling 1,776 yards and six TDs in 2010, and has helped Baltimore to the postseason in both his seasons as its featured running back.
“I want to blast past my goals and work out harder,” Hillis said, “so aligning myself with RipFire was an easy decision.”
Added Rice: “I’ve focused this offseason on getting stronger and improving my performance next season. I recently teamed up with RipFire because I want to take it to the next level.”
To celebrate Hillis and Rice coming on board, RipFire is offering for a limited time the RipFire Challenge, which lets consumers try RipFire XCELERATE before they buy – so they can see the results for themselves. RipFire products are available only online at RipFire.com or by calling 1-877-416-9191. Follow them on Facebook (Facebook.com/ripfire), Twitter (Twitter.com/ripfire) and YouTube (www.youtube.com/user/ripfirevideo) for special offers and new product launches.
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BZA Public Relations
Toby Zwikel, tobyz@bzapr.com,
818-462-5599 / Greg Ball, gregb@bzapr.com,
818-462-5611
Mike Senyo,
mikes@bzapr.com, 818-462-5616 / Noah Gold, noahg@bzapr.com,
818-462-5604
RipFire
Stacey
Kirsch, skirsch@syndero.com, 213-342-3753
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