About Us

The California Beef Council was established in 1954 to serve as the promotion, research and education arm of California's beef producers, and is mandated by the California Department of Food and Agricultural Code.

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Quotes

"We've been dealing with this historic drought for the past few years...since before California homeowners started letting their lawns die. Suddenly people are waking up to the severity of the drought and their first reaction is to point fingers. California agriculture seems to be a favorite target."
Mike Smith, California Beef Council chair
"We've had to reduce our herd size significantly just to sustain in this drought, and we'll have to take more drastic measures if the drought continues."
Kevin Kester, rancher
Introducing a variety of fruits and veggies pays big nutritional dividends, develops healthy habits, and spares you the dinner melt-down. You can do quite a bit of kid-friendly stuff with veggies!
James Winstead, RDN