Cantrell Unveils New Corporate Look as It Expands Into New Industries New Branding initiative launched
GAINESVILLE, Ga. (Aug. 24, 2010) – Cantrell, a poultry and food processing equipment sales and service company, has unveiled a new image and brand identity as the company expands into other industries with an even more comprehensive line of food industry products.
Underscoring the company’s longstanding commitment to providing innovation solutions, equipment and parts to companies around the world, Cantrell has launched its corporate marketing and branding initiative with a new corporate logo. Acquired by industry veterans Dane Woods and Tony Rice in 2008, the company has experienced dynamic growth in their equipment and parts sales.
“Growing from our solid foundation in the poultry industry, we are expanding into other food industries,” said Rice, Cantrell General Manager Finance/Operations. “With this expansion, we wanted to create a new identity for Cantrell and we have a new look to go with it.”
Cantrell has long been a fixture in the poultry processing equipment business. The company now distributes Niverplast bagging and boxing equipment and Espera weigh/price/labeling equipment. These equipment lines allow Cantrell to expand into the fish and beef processing, as well as the produce, baking, pharmaceutical and cheese industries.
Parts remain an important part of Cantrell business. The company continues to stock high quantities of not only Cantrell parts, but also parts for other OEM lines. Replacement parts and custom parts can be designed and built to customer specifications.
“We’ve developed an extensive product line that can serve various industries, as well as a large inventory of parts,” said Woods, Cantrell General Manager Sales/Service/Engineering. “This allows our staff to work with our customers to find solution to any processing needs.”
Cantrell leads the way in creating and supplying innovative solutions in the poultry industry to customers worldwide. With experienced and dedicated staff, the ultimate goal of Cantrell is to provide the best products, parts and service available to poultry processors around the globe. For more information, please contact Cantrell at 800-922-1232
770-536-3611 or visit the website at www.cantrell.com/ ###
For more information, contact:
Jeff Butler
Public Relations Account Executive
Morton Vardeman & Carlson
770/536-8921
jeff@vardeman.com
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