'13' plate spells bad luck for the superstitious motorist’s wallet – and leaves the experts wondering
July 30 – FOR IMMEDIATE RELEASE
SUPERSTITIOUS motorists will have to live with the dreaded ’13’ on their number plate if they want a new car next March – or pay for a personal registration to replace it according to CAP, the used car pricing experts.
Despite rumours that drivers could choose to retain the ‘62’ plate after March 1 the DVLA has confirmed to CAP that every new vehicle will automatically carry a ‘13’ plate.
The only escape is to choose a private plate at a cost of at least £250, says CAP’s Martin Ward.
The issue also raises questions about reluctance among superstitious people to purchase used cars in future which carry the ‘13’ plate.
Martin Ward said: “Believe it or not the trade has been rife with talk about this issue recently but it seems the rumours that superstitious drivers will be allowed to opt out of ‘unlucky 13’ on their car was based more on hope than fact – as our contacts at the DVLA have confirmed.
“While it is easy to poke fun at common superstitions it is a fact that many people really are nervous about many of them and will go out of their way to avoid walking under ladders or insist on throwing salt over their shoulder if they spill some.
“Even if the driver isn’t bothered what numbers are on their car, some superstitious family members might object.”
CAP has received numerous enquiries about the potential impact of Triskaidekaphobia – fear of the number 13 – on demand for 13 plate cars and the impact on their depreciation. However, without hard data on the number of truly superstitious people and insight into how seriously they really take the issue it remains a matter of conjecture.
Martin Ward added: “It’s not often we say this at CAP but we have no idea whether the used values of 13 plate cars will be affected or not, although it does seem unlikely.
“Suffice to say the prospect of a nervous 13 plate driver seeing a lone Magpie through the windscreen on Friday 13th doesn’t bear thinking about and our best advice is to make sure you don’t drive a March 2013 car under any ladders.”
ends
For further information contact Mike Hind, Communications Manager - CAP
Tel: 0113 222 2044 / 07710 152030
Twitter - @MikeH_CAP
Used car pricing and technical information from CAP has been trusted by motor trade professionals for more than 30 years. The company provides trusted and accurate pricing and technical information on cars, vans, motorcycles and trucks to the UK automotive industry every day. Founded in 1979 and based in Leeds (UK), CAP’s data and information systems serve clients across a broad variety of automotive-related sectors. CAP’s current used car values are used as the benchmark for residual values performance across the disposals industry and CAP Monitor is the leading residual values forecasting tool for the Contract Hire, Leasing, Daily Rental, Finance and Insurance industries. CAP’s new vehicle data system serves a broad variety of e-commerce, DMS, showrooms and asset management systems throughout the Retail, Contract Hire, Leasing, Finance and e-commerce sectors. CAP information also operates at the heart of many leading vehicle marketing websites and car sales portals, including Britain’s largest – AutoTrader – helping consumers safely make the best informed decisions about their purchase choices.
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