New Mercedes-Benz SLK benefits from more ‘aggressive’ image, says CAP

March 30 2011 – for immediate release AGGRESSIVE styling and across-the-board improvements have given the new Mercedes-Benz SLK a significant forecast residual value premium over the outgoing model, according to CAP, the used car pricing experts. The 3rd generation of the model – first introduced in 1996 – also sees the introduction of some AMG branding to the range, adding more weight to its sporting credentials. The SLK 200 AMG Sport Auto is forecast by CAP Monitor – the industry benchmark guide to future residual values – to retain 49.5% of list price after 3 years and 60,000 miles. This represents a major premium over the outgoing SLK Roadster which is currently forecast to retain 39% of cost new. CAP Monitor Editor Jeff Knight said: “Historically the SLK has suffered something of an image problem, sometimes unkindly described as a car for the more well-heeled hairdresser. The new more aggressive design removes that image problem and ensures it will appeal to a broader spectrum of buyer. “This new SLK is vastly improved in all areas. The design cues of the interior, borrowed from the high performance SLS, add significant appeal in particular. Every other aspect of the car has been enhanced too and all of this is reflected in a very strong forecast residual value.” ends For further information contact Mike Hind, Communications Manager, CAP on 0113 222 2044 / 07710 152030 Follow MikeH_CAP on Twitter Find Mike Hind on Linked In http://uk.linkedin.com/in/mikehind CAP used car pricing and technical information has been trusted by motor trade professionals for more than 30 years. The company provides trusted and accurate pricing and technical information on cars, vans, motorcycles and trucks to the UK automotive industry every day. As well as helping dealers, fleet operators, insurers, vehicle manufacturers and finance providers, CAP information also operates at the heart of many leading vehicle marketing websites and car sales portals, including Britain’s largest – AutoTrader – helping consumers safely make the best informed decisions about their purchase choices. CAP, Capitol House, Bond Court, Leeds LS1 5EZ Telephone: 0113 222 2000 Facsimile: 0113 222 2001 www.cap.co.uk