CapMan Buyout invests in sports nutrition, supplements, and equipment company MMSports

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CapMan Buyout Press Release
2 July 2021 at 08.00 am (EET)

CapMan Buyout invests in sports nutrition, supplements, and equipment company MMSports

CapMan Buyout’s fund CapMan Buyout XI has entered into an agreement to invest in the leading sports nutrition and equipment company MMSports. CapMan will acquire a majority equity share in the company, with key members of the MMSports organization investing a significant share. CapMan Buyout will partner with the MMSports team to continue to support its accelerated growth and international expansion. The investment is the third of the CapMan Buyout XI fund, which was established in 2019.

MMSports AB was founded in 2002 and is one of the leading sports nutrition and health supplement companies in Sweden. The company’s product offering consists of sports nutrition, health supplements, gym equipment and accessories. MMSports has a strong portfolio of proprietary brands and products developed in-house, as well as a selection of external brands. The company has its own e-commerce platform,, through which most products are sold. MMSports also operates nine physical stores in Sweden. Currently, specialist growth investor Verdane owns the majority stake in the company with the founder being a significant co-investor.

“During the past three years, the company has been able to execute fast growth and improve profitability. Today, the company has operations primarily in Sweden, but sales also to Norway and Denmark. We are excited to join MMSports on its journey to capture further growth in Sweden and accelerate international expansion. We are especially impressed by the strong winning culture in MMSports, which is and will continue to be a key success factor for any company. The strong focus on their proprietary brands and in-house developed products is also something we expect to build further on.”, says Tobias Karte, partner at CapMan Buyout.

“We are looking forward to the next phase of growth and are excited to start collaborating with the CapMan team. We see great potential in the market and believe that with our high-quality products and strong team we will be able to grow sales, also outside of Sweden. CapMan will continue to bring the support needed for our organization to take the next step,” says Erik Sjöberg, CEO of MMSports.

“We want to extend our warmest thanks to Erik and the MMSports team for a productive collaboration and wish the team all the best, as they continue their growth journey together with the CapMan team”, says Christian Jebsen, partner at Verdane. 

The CapMan Buyout team comprises of 10 investment professionals working in Helsinki and Stockholm and the funds managed by CapMan Buyout invest in medium-sized, unlisted companies in the Nordic countries. The investment in MMSports is made from the CapMan Buyout XI fund, which was established in 2019 and is the fund’s third investment. The transaction is expected to close within a few weeks.

For more information, please contact:

Tobias Karte, Partner, CapMan Buyout, tel. +46 73 344 28 96

Erik Sjöberg, CEO, MMSports, tel. +46 73 526 23 27

About CapMan
CapMan Buyout is part of CapMan Group, a leading Nordic private asset expert with an active approach to value-creation in its portfolio companies and assets, with assets under management of close to €4 billion. CapMan has a broad presence in the unlisted market through our local and specialised teams. The investment strategies cover Private Equity, Real Estate and Infra. CapMan also has a growing service business that includes procurement services, wealth management, and analysis, reporting and back office services. Altogether, CapMan employs around 150 people in Helsinki, Stockholm, Copenhagen, Oslo, London and Luxembourg. We are a public company listed on Nasdaq Helsinki since 2001 and a signatory of the UN Principles for Responsible Investment (PRI) since 2012. Read more at

About MMSports
MMSports is one of the leading supplement and sports nutrition companies in Sweden. The company was founded in 2002 by Olle Sparringsjö and has been owned by the founder and Verdane since 2014, until CapMan’s acquisition in July 2021. The company boasts a strong portfolio of proprietary brands and in-house developed products as well as a selection of external brands and products. The product offering includes sports nutrition, health supplements, gym wear and accessories & equipment.  Majority of the company’s products are sold through their own e-commerce platform.  In addition, MMSports has a network of 9 physical stores in Sweden. In 2020, MMSports had sales of 230 MSEK from Sweden, Norway and Denmark. Visit MMSports at




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