Carl Buddig & Company Joins Forces with Reading Is Fundamental for Be A Reader Campaign Supporting Children’s Literacy

Second Year Be A Reader Campaign to Raise $100,000 for RIF Programs While Engaging Consumers to Instill Everyday Love of ReadingChicago – (March 29, 2012) – To promote children’s literacy and family reading time, Carl Buddig & Company is partnering with Reading Is Fundamental (RIF) for a second year to support the “Be A Reader” campaign and raise a minimum of $100,000 for RIF. The cause marketing campaign invites consumers to join the fun through purchases of Buddig products and by taking part in key campaign activities supporting RIF and its literacy programs throughout the year. “We’re