Carl Buddig & Company Launches National Be A Reader Campaign With $100,000 Donation to Reading Is Fundamental

Yearlong Cause Marketing Campaign Promotes Family Reading TimeChicago - (May 25, 2011) - Carl Buddig & Company - the lunchmeat brand that has been nourishing families for generations - announces a new national cause marketing campaign to nourish young minds and support literacy efforts nationwide. The Be A Reader campaign kicks off with a new Reading Is Fundamental (RIF) partnership to raise a minimum of $100,000 for children's literacy programs.     Be A Reader builds on Carl Buddig & Company's interest in strengthening family values by urging moms and kids to discover the joy of