Fast-growing affiliate company with global focus
The online casino market online is growing rapidly right now around the world. Only in Sweden a new online casino is launched each week and the competition for new players is incredibly tough. In order to attract new players the casinos are forced to either invest heavily in advertising or to offer generous welcome bonuses for new players. Because of the wide range of online casinos on the market comparison sites that drives traffic to the casinos have become increasingly more popular. A very successful comparison site is Casinomir.com and they have the ambition to become the world's leading supplier of high quality iGaming-leads.
How do you get high quality traffic to online casinos?
First of all, we are very selective with which online casinos we work with. When a new casino is launched we test out the casino thoroughly after a number of different parametres such as; casino games, payment solutions, customer service, mobile casino, bonuses and the design of the site. If the Casino is good enough we will write an extensive review and give the casino ratings. We can also offer special bonuses for our players since we negotiate bonuses with each casino for our players. We have very high standards for a casino to be listed at our site and at the same time we have put the user friendliness in focus which has been appreciated by our players according to Christian Skoglund at Casinomir.
What markets are interesting for you?
Scandinavia and the United Kingdom are the main regions and they are certainly the most developed markets when it comes to online casinos and many believe that the market is saturated, but one should remember that approximately 94% of all casino revenue in the world comes from offline playing. Right now we are in seven countries and the end of the year, our goal is to reach at least twelve countries. One country which we strongly believe in is Brazil, which has more than 200 million inhabitants, a large middle class, a strong gambling culture and an increasing digitalization. The majority of casino gaming takes place offline in the form of bingo, lotteries and poker. Our analysis is that they are about six years after the Swedish market according to Carl Ahlvik at Casinomir.
Casinomir has chosen to concentrate on three different growth strategies:
New markets. The recent market Casinomir has focused on is Japan, which is an unregulated market and thereby there are some risks. For example, all online casino games in Japan could be illegal over one night. The same applies to Australia where Casinomir also exists.
More casinos. Each week, several new casinos are launched and Casinomir always lists the latest casinos at their site. With more markets they can reach new casinos and offer their players even more options.
Acquisitions of competitors. There is a lot of consolidation at the market for comparison sites right now with fewer and larger companies as a result. Casinomir is constantly on the lookout for new acquisitions of high-quality comparison sites to their portfolio.
Finally, what should an online casino do to become successful today?
Today there are more online casinos than ever, most of them look the same and have similar casino games and they are competing with the highest bonuses. For us, the measure of how "successful" an online casino really is, is their ability to retain their players. So the question should be – how do you create a strong customer loyalty?
A very successful way to do this is through "Gamification" which greatly increases the commitment and loyalty of the players. Quickly explained this means that the online casino creates "a game within a game". For example, it might be a point system with an imaginary currency where you get more points the more you play, or to provide different types of challenges. You can trade this imaginary currency to different types of exciting rewards. We have also noticed that the casinos that have social functionality between the players have much more loyal players. All in all, it's all about entertainment and the online casinos that are the most fun to play on is also the most successful ones according to Emil Bengtsson at Casinomir.
Christian Skoglund
christian.skoglund@casinomir.com