CasinoRank Network Unveils Major Menu Redesign Across Its Websites
Stockholm, Sweden, 26 July 2024 – CasinoRank Network is thrilled to announce a major redesign of the menu across its websites. This significant update aims to enhance technological progression, SEO optimization, and automation improvements, providing users with a more seamless and intuitive browsing experience.
After months of meticulous planning and development, the CasinoRank team has launched a revamped menu system that caters to the unique content of each specific website within the network. For example, OnlineCasinoRank now features dedicated sections for table game reviews, while MobileCasinoRank allows easy navigation through different mobile game types, such as arcades, crash games, and slots. LiveCasinoRank provides detailed information about live dealer studios, and NewCasinoRank highlights new casinos with exciting bonus offers. At the top of each page, users can also find a search bar that helps them find articles by keywords and a switcher to go to other websites within the network easily.
This comprehensive update involved grouping and updating a vast amount of content and, in some cases, reorganizing the website structures. Given that CasinoRank operates in multiple GEOs with translated content from the English versions, the team ensured that the menu displays only relevant information for each specific region or country. This was achieved through collaboration with iGaming Tracker, a market intelligence software for the gambling industry. The latest data on game popularity, software developers, and casino brand presence was filtered through CasinoRank's content management system (CMS) and integrated into the new menu functionality. As a result, games that are not available in certain countries are not visible in the corresponding local domains. And, if they’re featured in the English website menu, then on the local domain, they will be replaced by games that are actually present in that country. The same rule applies to software developers and casinos.
"A well-organized website menu plays a crucial role in SEO," said Nathan Williams, CasinoRank's SEO Content Manager. "It enhances site navigation, improves user experience, and helps search engines better understand the website's structure. We've adhered to key SEO guidelines such as clear categorization, relevant internal linking, and user-friendly design to ensure our menus contribute positively to our SEO efforts."
The revamped menu system improves user experience and reinforces CasinoRank's commitment to providing up-to-date and relevant content. During the first stage, the team updated the menu on the network’s main websites. LottoRanker, BettingRanker, and eSportRanker are next on the list.
Emily Thompson
CasinoRank is a global affiliate brand within iGaming. Launched in 2016 CasinoRank operates in numerous verticals such as OnlineCasinoRank, LiveCasinorank and BettingRanker.
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