CasinoRank’s Journey: Automated Ratings And Gambling SEO

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Stockholm, Sweden, June 2024 – CasinoRank has been around the gambling industry for a long time, constantly evolving and expanding its network. Hundreds of online casino reviews are available on the brand’s websites, along with other types of content such as casino game reviews, gambling guides, and news. The company’s focus on automating content creation and management processes with the help of AI and development tools helps hold this level of productiveness and raise it even higher.

The CasinoRank’s team meticulously reviews and ranks online casinos based on critical factors such as reputation, safety measures, trustworthiness, bonus availability, game library diversity, professionalism of customer support, efficiency of deposit and withdrawal processes, and global accessibility. Their automated ranking system, "Maximus," aggregates and processes this data through a sophisticated algorithm, ensuring that only the top-performing casinos make it to the list.

screenshot of the CasinoRank webite

“We love giving our products human names because it adds a personal touch,” says Jacob Mitchell, CasinoRank’s Publisher. “The name "Maximus" is our little wordplay on 'maximize.' It's our way of saying this product is all about taking things to the max—efficiency, user happiness, you name it. Maximus isn't just a system; it's like the MVP of making everything better and bigger in the coolest way possible.”

You are probably wondering where exactly Maximus gets its information for evaluating casinos. The system takes into account many metrics and collects data from different sources, but the main one is a provider portal that CasinoRank uses to contact partners. Casinos input the provider portal with comprehensive details about their offerings, which CasinoRank’s team then verifies and uses to write reviews. Maximus takes the same data for ranking: it analyzes, for example, the casino’s bonus offerings, players’ feedback, and the countries in which it is restricted or not. After that, the system formulates a score, which is then used to place a casino in a listing on the different website pages. CasinoRank emphasizes that their collaborations with casinos are strictly professional and focused on information exchange, with review outcomes based solely on objective analysis.

Maximus is interconnected with the entire CasinoRank Network, streamlining the ranking process across all platforms. This system evaluates each casino using a star rating from 1 to 10, with a detailed breakdown of what each star signifies, from "Poor" (⭐) to "World-Class" (⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐).

screenshot of the CasinoRank webite

"Our star rating system ensures clarity and reliability," says Aiden Murphy, CasinoRank's Reviewer. "We pay particular attention to bonus offerings, as we know these play a crucial role in players' decisions to visit casinos. An optimal bonus size typically ranges from 100% match up to $300-$500, satisfying players without too many wagering requirements."

However, automation only helps improve the content creation process. If you want to make your content visible and gain traffic, you still need to work on optimizing your website for search engines. CasinoRank approaches this aspect of work thoroughly, making sure to follow the best SEO practices that are relevant to gambling coverage. “Effective Gambling SEO is crucial for casino review websites,” adds Nathan Williams, CasinoRank's SEO Content Manager. It boosts organic traffic, improves search rankings, and builds authority through keyword optimization, quality content, backlink building, and excellent user experience. At CasinoRank, we always try to do our best in terms of content optimization by doing deep analysis of the gambling industry and the latest trends in SEO. This way, we will have more chances to prove our expertise in the eyes of search engines and provide useful content for casino players.”

Emily Thompson

emily.thompson@casinorank.com

CasinoRank is a global affiliate brand within iGaming. Launched in 2016 CasinoRank operates in numerous verticals such as OnlineCasinoRank, LiveCasinoRank and BettingRanker.

Get In Touch: CasinoRank Twitter | CasinoRank Facebook | Contact CasinoRank

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