Causecast Introduces New Cause Marketing Technology Platform to Easily Connect Nonprofits and Brands
Marketers and Nonprofits Invited to Participate
August 02, 2011 (Los Angeles, Calif.) – Causecast, the premier cause integration platform for nonprofits and brands, today announced the launch of “Cause Marketing Campaigns for Nonprofits,” a new feature giving its member organizations the ability to participate in high-profile cause marketing campaigns.
The new platform enables non-profits to easily and quickly connect with brands that align with their mission, and for brands to discover and engage with qualified non-profits. It is the first time a single portal has screened, curated and facilitated such partnerships.
“It has never been easier for nonprofits to participate in cause marketing campaigns,” said Ryan Scott, CEO and founder of Causecast. “For the first time, nonprofits have direct access to cause marketing campaigns, and marketers now have a new way to attract vetted nonprofits with whom they can partner with for donation and volunteer opportunities.”
The new service launches with the following campaigns available to participating nonprofits:
Change the Equation - Initiative to answer the call of President Obama’s Educate to Innovate Campaign. Causecast is looking for nonprofits in the Science Technology Engineering Math space.
Salute to Service - Campaign that supports veterans, servicemen and women, and their families with donations of time or money to a veteran and military nonprofit organizations.
Startup America Partnership - A White House campaign to accelerate high-growth entrepreneurship throughout the nation. Causecast provides information about nonprofits that encourage and support entrepreneurs.
The Huffington Post - Causecast powers widgets on the Huffington Post that provide volunteer opportunities with local nonprofit organizations.
Virgin Mobile RE*Generation - Virgin Mobile USA and Virgin Unite invite volunteers who donate time to homeless youth organizations near Baltimore to earn tickets to FreeFest.
The complete list of active campaigns can be viewed at http://nonprofit.causecast.org/campaigns.
Any 501(c)(3) organization that builds a free Causecast profile is eligible to apply for inclusion in active cause marketing campaigns that Causecast powers for its corporate clients and partners.
Becoming a Causecast nonprofit is free to all U.S. based 501(c)(3) organizations. In addition to access to cause marketing campaigns, Causecast offers free fundraising tools, no-cost donation processing and an extensive resource library to help nonprofits achieve their online fundraising and volunteering objectives.
About Causecast
As the premier cause integration platform, Causecast uses technology and data to connect nonprofits and brands. Causecast partners with its corporate clients to engage employees and activate consumers by incorporating relevant nonprofit donation and volunteer opportunities into their websites, across campaigns and throughout organizations. For nonprofits, Causecast offers free fundraising tools, no-cost donation processing and access to cause-minded brands and publishers, resulting in higher supporter activation, enhanced fundraising capabilities and increased awareness of their mission. For more information visit www.causecast.org or email info@causecast.org.
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