Girls about town are all going brown - stars are hitting the bottle for a fresh brunette look

Naturtint, the chemically light hair colourant have today confirmed that shade 5N Light Chestnut Brown, has topped their colour charts once again, accounting for over 1 in 10 of total colour sales – thanks to stars like Agyness Deyn and Nicole Richie crossing over to the dark side. Closely followed by 3N Dark Chestnut Brown and 4N Natural Chestnut, the colour chart doesn’t see a hint of blonde until 4th place, when 6N Dark Blonde makes an appearance – meaning that brunette shades make up nearly two thirds of purchases. In line with trends, sales of the warmer, apricot blondes are beating cooler ash tones as even light-locked ladies try to join in this key look as the UK tires of the upkeep of the super-blonde shades that were seen last summer. Indeed, blonde beauties Kimberly Wyatt of the Pussycat Dolls, Lindsay Lohan and Britney Spears have thrown in the towel and opted for shiny brunette shades for this season. Naturtint colour consultant and celebrity stylist to the stars, Marc Ramos explains: “Blazing browns and daring ravens are hot for hair this season. Don’t go too dark but stay warm and rich with a robust shade to complement your skin tone and eye colour. These colours require the least upkeep, so suit people that perhaps don’t have the time or money for high-maintenance colour.” “I’m working with Gabriella Cilmi’s hair at the moment with shades ranging from deepest darkest brown, chocolate, soft light brown, to soft honey. These salon-quality results can be achieved at home, provided quality products are used and applied correctly.” Everyone can achieve a brunette colour, so look at your skin tone for guidance. Pale skin tones should try and stay away from anything too warm as sometimes this can look too brassy and clash, whereas olive skin tones work really well with warmer toffee browns. Darker skins should still try not to go too extreme with flatter, dull tones as this can wash out your natural complexion. You can view Marc’s step-by-step hair colouring videos on www.naturesdream.co.uk. Naturtint - The chemically-light permanent hair colourant that is free from ammonia, resorcinol and parabens. Formulated with active vegetable extracts and natural ingredients it is kinder to strands as it colours with care. Naturtint £8.99 – www.naturesdream.co.uk Naturtint UK Hair Colour Helpline – 0845 601 8129 Caution: ALWAYS conduct a skin sensitivity test and a strand test 48 hours prior to hair colourant use. This will ensure that you do not have an unexpected allergic reaction to the product and that you achieve the colour you desire. For all press queries, samples and product images please contact: Joanne Jarvis at CCD PR T – 0044 20 7434 4100 E - Joanne@ccdpr.com