Cell Interactive TV creates interactive advertising with KF and TV4

Cell Interactive TV creates interactive advertising with KF and TV4 Starting on May 8, KF will be running an advertising campaign on TV4 for its Signum coffee brand that will allow TV viewers to order a free sample via an interactive TV application. This new application for the terrestrial digital TV network was developed by the media advisor Inserator in cooperation with Cell Interactive TV. "Creating an interactive advertising spot for one of Sweden's largest advertisers has been very interesting and exciting," says George Pusker, project manager at Cell Interactive TV. "The marketplace is being brought into the living room, and the ability to establish a relationship directly with viewers via the TV screen is becoming a reality. Many people are beginning to realize the potential of interactive advertising, and it is therefore particularly gratifying that a major media advisor, such as Inserator is working with KF to take this initiative." Thanks to interactive advertising spots, the advertiser can increase knowledge of the consumer. The digital TV box gathers and classifies information about the user that can be used in current and future campaigns. Used correctly, the technology allows retailers to gain market share and stay ahead of the competition. "We believe that retailers will benefit greatly from interactive TV," says Carl Rustner, media advisor at Inserator. "The assignment from KF to integrate these activities in the best possible manner with the database for Medmera card holders is a challenging one. It is important to educate both ourselves and our customers at an early stage, so that customers can quickly exploit the synergies between TV and the Internet, for example and various forms of CRM." Contacts: Magnus Granqvist, President, Cell Interactive TV, Phone +46-8-522 040 42, +46-709-56 52 42 Carl Rustner, Media Advisor, Inserator, Phone: +46-8-450 24 39, +46-708-24 33 41 Gunnar Gidefedt, Project Manager, TV4, Phone: +46-8-459 40 00, +46-70-546 74 44 The Internet company Cell Network AB (publ) is listed on the OM Stockholm Stock Exchange's O-list and has international operations in Sweden, Norway, Denmark, France, Spain, United Kingdom, Germany, Switzerland and Malaysia. The Group is a leading Internet consulting company for business development based on new digital media and aims to be one of the market leaders in the world. Customers include General Electric, Telia, Nokia, ABB, Volvo, Telenor, Renault, Saab, Banque Nationale de Paris, Ericsson, Braathens Malmö Aviation, Astra-Zeneca, De norske Bokklubbene, Nationalencyklopedin, Svenskt Flyg, Bonnier, Torget (Swedish Post) and Electrolux Home. To subscribe to press releases online, visit www.huginonline.com. ------------------------------------------------------------ Please visit http://www.bit.se for further information The following files are available for download: http://www.bit.se/bitonline/2000/05/08/20000508BIT01230/bit0001.doc http://www.bit.se/bitonline/2000/05/08/20000508BIT01230/bit0002.pdf