Cell Interactive TV to create interactive voting for the Eurovision Song Contest
Cell Interactive TV to create interactive voting for the Eurovision Song Contest Cell Interactive TV will make it possible for viewers of the Eurovision Song Contest on May 13, 2000 to vote for their favorites using their remote controls. In cooperation with the primary sponsors Senda and Boxer TV-Access, Cell Interactive TV has developed an interactive application for the terrestrial digital TV network. Saturday, May 13, 2000 will be the premier for the interactive voting application in conjunction with Swedish Television's broadcast of the European Song Contest from Stockholm's Globe Arena. Cell Interactive TV has developed this service, which processes votes from Swedish digital TV households. Using their remote controls, viewers can register their votes directly from their armchairs. "Swedish Television will be one of the first channels in the world to offer interactivity via the remote control during a live broadcast," says Magnus Granqvist, president of Cell Interactive TV. "This will provide a preview of what interactivity can offer in the form of new, exciting program concepts for tomorrow's digital TV consumers." Interactive services are in increasing demand among TV channels and production companies around the world as digital TV and broadband networks are being built out. "The increasingly clearer convergence of entertainment, IT and broadband technology is creating new business opportunities for our customers. Cell Network is well positioned in this arena through its extensive expertise in Internet, TV and broadband technology," says Marcus Bäcklund, president and CEO of Cell Network. "This application is a first step in the development of the digital services that will soon make the TV an important and easily accessible complement to computers and the Internet," says Anders Appelqvist, president of Boxer TV-Access. About Cell Interactive TV Cell Interactive TV is Scandinavia's leading consulting company for interactive services and e-commerce solution for interactive TV. The company assists TV channels, platform operators, advertisers and manufacturers of set-top boxes in bringing the digital marketplace to the living room. Cell Interactive TV is a subsidiary of Cell Network (publ) and has developed interactive TV services for such companies as SAS, Nokia, Telia Nära and eTV. Contacts: Magnus Granqvist, President Cell Interactive TV, Phone +46 8 5220 4042, +46-709-65242 Anders Appelqvist, President Boxer TV-Access, Phone +46 8 587 899 01, +46- 70-878 41 40 The Internet company Cell Network AB (publ) is listed on the OM Stockholm Stock Exchange's O-list and has international operations in Sweden, Norway, Denmark, France, Spain, United Kingdom, Germany, Switzerland and Malaysia. The Group is a leading Internet consulting company for business development based on new digital media and aims to be one of the market leaders in the world. Customers include General Electric, Telia, Nokia, ABB, Volvo, Telenor, Renault, Saab, Banque Nationale de Paris, Ericsson, Braathens Malmö Aviation, Astra-Zeneca, Procordia, De norske Bokklubbene, Nationalencyklopedin, Svenskt Flyg, Bonnier, Torget (Swedish Post) and Electrolux Home. To subscribe to press releases online, visit www.huginonline.com. ------------------------------------------------------------ Please visit http://www.bit.se for further information The following files are available for download: http://www.bit.se/bitonline/2000/05/04/20000504BIT01280/bit0001.doc http://www.bit.se/bitonline/2000/05/04/20000504BIT01280/bit0002.pdf