Cell Network, SAS and eTV enable users to purchase travel via the TV

Cell Network, SAS and eTV enable users to purchase travel via the TV As of May 3, it is possible to purchase travel from home via the TV. SAS is launching a new booking system for digital TV using the interactive TV channel eTV's platform. The new service, which was developed by Cell Network, is the first of its kind in the world. "This is a new and exciting way to market travel services," says Ola Strangeways, manager for New Technology Communication at SAS. "We are the first in the world to make it possible for customers to purchase travel services via digital TV." Initially, customers will be offered a choice between three selected weekend trips to European capitals. They will be able to book air travel and hotels, as well as search for additional information or contact SAS directly by phone. "There are many reasons for using TV as a medium for interaction," notes Magnus Granquist, president of Cell Interactive TV. "People often feel the urge to travel when they watch travel, news or documentary programs. When that happens, they should be able to make bookings directly from their TV chairs. This is the first step in the development of a complete service." In order to be able to book travel via the TV, customers will need a digital set-top box. This will allow them to use the remote control to access the SAS travel service, which will be available around the clock on eTV's platform in the terrestrial digital TV network. After the booking has been made via the TV, the tickets are sent directly to the customer's home address. (Images of the booking system are available to download from www.cellitv.com) About Cell Interactive TV Cell Interactive TV is Scandinavia's leading consulting company for interactive services and e-commerce solutions for interactive TV. The company assists TV channels, platform operators, advertisers and manufacturers of set-top boxes in bringing the digital marketplace to the living room. Cell Interactive TV is a subsidiary of Cell Network (publ). Contacts: Magnus Granqvist, President Cell Interactive TV, +46-8-522 040 42, +46- 709-56 52 42 (www.cellitv.com) Ola Strangeways, Manager New Technology Communication SAS, +46-8-797 42 88,+46-709-97 42 88 (www.scandinavian.net) Bo Blåeldh, President eTV, +46-8-566 159 05, +46-70-552 09 19 (www.etvweb.net) Arvid Liepe, head of Corporate Communications and Investor Relations, Cell Network AB (publ), Phone +46 8 522 041 85, mobile +46 709 56 51 85 The Internet company Cell Network AB (publ) is listed on the OM Stockholm Stock Exchange's O-list and has international operations in Sweden, Norway, Denmark, France, Spain, United Kingdom, Germany, Switzerland and Malaysia. The Group is a leading Internet consulting company for business development based on new digital media and aims to be one of the market leaders in the world. Customers include General Electric, Telia, Nokia, ABB, Volvo, Telenor, Renault, Saab, Banque Nationale de Paris, Ericsson, Astra-Zeneca, Procordia, De norske Bokklubbene, Nationalencyklopedin, Bonnier, Torget (Swedish Post) and Electrolux Home. To subscribe to press releases online, visit www.huginonline.com. ------------------------------------------------------------ Please visit http://www.bit.se for further information The following files are available for download: http://www.bit.se/bitonline/2000/05/03/20000503BIT00930/bit0001.doc http://www.bit.se/bitonline/2000/05/03/20000503BIT00930/bit0002.pdf