Cell Network is to develop e-business strategy for Lufthansa in Italy

Cell Network is to develop e-business strategy for Lufthansa in Italy Cell Network Italy has received an order valued at approximately 1.6 millions SEK. The order means that Cell Network during year 2001 will develop applications, design and content for Lufthansa's Italian portal. The airline company's e-business strategy was recently represented for a 1,500 audience, mainly media and customers, in Milan. Cell Network will update three sites targeting corporate clients, travel agencies and media. "Lufthansa Italy is a key customer as we have been cooperating with for two years. We are very proud to continue the cooperation for the third year, says Diego Ricchiuti, Head of Strategy and Business Development Cell Network Italy. At the same time, Lufthansa's first web fiction, www.giallolufthansa.it., was inaugurated. The campaign targeting consumers worldwide in different segments: business, leisure and last minute. It will be running for three months. Cell Network has contributed with concept, development, design and content. The fiction is about a family's mystery adventure in Milan. At the end of each month the web surfer may win a Lufthansa flight in if he can solve the mystery. For more information: Diego Ricchiuti, Head of Strategy and Business Development Cell Network Italy, phone +39 (024) 690 551 Ellinor Bollman, Director Corporate Communications, Cell Network, phone + 46 (0)703 473714 ------------------------------------------------------------ This information was brought to you by BIT http://www.bit.se The following files are available for download: http://www.bit.se/bitonline/2001/02/12/20010212BIT01340/bit0001.doc http://www.bit.se/bitonline/2001/02/12/20010212BIT01340/bit0001.pdf