Fresh and freckly Net comedy takes Propello to the US

Fresh and freckly Net comedy takes Propello to the US MsFreckles.com is a new site for stressed career women, who want to get a new perspective on life through a specially produced Net comedy in 52 installments. Cell Network's film company Propello received the assignment to produce the Net comedy about Ms. Freckles and her daily work in the new economy. The series will be launched in the US in the autumn. Since January of this year, work on the new Net comedy has occupied a team of 25 persons at Propello AB in Malmö. The project group includes a designer, animators, script writers and actors. The project is already a success, and one of the founders of Amazon.com, the company MarketSpace, as well as management consultants Monitor, want to launch the site and the Net comedy in the US. "Entertainment of this kind has never been produced before, not even in the US," says Helena Danielsson, producer of the Ms. Freckles comedy. "It's fantastic that Propello has been a pioneer in creating this Net comedy. The fact that this major production will be launched internationally from the start is naturally very gratifying and positive for our international expansion." Production of a Net comedy has many similarities with TV and film production, in which Propello's role includes writing the script and developing the characters. The main character is Ms. Freckles, a 27-year old sales manager at the SuperDuperAnythingGoes.com Web agency. The Net comedy is designed to entertain a talented target group of young women. "Propello understood our idea and what we wanted to create at an early stage. Ms. Freckles quickly developed into something both entertaining and clever, which was exactly what we wanted," says Karin Larsson, content manager and founder of MsFreckles.com. "Propello has a professional approach that facilitates a collaborative effort where we are working in an exciting technical environment with many innovative concepts." The Net comedy is scheduled to run in 52 installments, starting May 9, 2000. A new three-minute episode will be shown each week on MsFreckles.com. About Propello: Propello AB, is one of the largest independent production companies in Sweden producing commercials, promotional films and television programmes as well as digital applications. The company began in 1984 and today has approx. 30 employees and a turnover in excess of SEK 40 million. In the beginning of 1998, the company changed its name from Film&TV Media to Propello film&tv. Since April 1999, we have been known as Propello. Customers include AstraZeneca, Telia, TetraPak, Ericsson, Perstorp and IKEA. Propello is part of Cell Network, Scandinavia's largest Internet consulting company for market development through new digital media. Contacts: Helena Danielsson, Producer, Propello AB (publ), Phone: +46 40 59 80 16, +46 739 73 34 16 Karin Larsson, Content Manager and founder, MsFreckles AB, Phone: +46-8-506 061 00, +46 709 816211 The Internet company Cell Network AB (publ) is listed on the OM Stockholm Stock Exchange's O-list and has international operations in Sweden, Norway, Denmark, France, Spain, United Kingdom, Germany, Switzerland and Malaysia. The Group is a leading Internet consulting company for business development based on new digital media and aims to be one of the market leaders in the world. Customers include General Electric, Telia, Nokia, ABB, Volvo, Telenor, Renault, Saab, Banque Nationale de Paris, Ericsson, Braathens Malmö Aviation, Astra-Zeneca, De norske Bokklubbene, Nationalencyklopedin, Svenskt Flyg, Bonnier, Torget (Swedish Post) and Electrolux Home. To subscribe to press releases online, visit www.huginonline.com. ------------------------------------------------------------ Please visit http://www.bit.se for further information The following files are available for download: http://www.bit.se/bitonline/2000/05/10/20000510BIT00630/bit0001.doc http://www.bit.se/bitonline/2000/05/10/20000510BIT00630/bit0002.pdf