Strengthened expertise in Cell Network€s group management

Strengthened expertise in Cell Network's group management Cell Network is now strengthening its group management with appointments in the three competence areas of Strategy, Technology and Creative. Those appointed include Cell Strategy's MD Björnar Jensen, who has been made responsible for the group's strategy activities. Björnar Jensen, MD of Cell Strategy, has been appointed Chief Strategy Officer (CSO) with the main responsibility for strategic work in Cell Network. Since January 2000, Björnar Jensen has been responsible for building up the Cell Strategy business, which today has 100 consultants in Europe. Björnar Jensen is 29, and worked previously as a management consultant for Monitor Company for seven years. He currently lives in Zurich and London. Anders Mellring, 37, has been appointed as the group's Chief Technology Officer (CTO). He has previously been head of Mandator GroupTech and Mandator Kazoo, among other positions. In his role as Chief Technology Officer, Anders will focus on technology transfer and experience recycling to ensure that the group remains the leading Internet consultancy at the cutting edge of technology. Caroline Søeborg Ohlsen, MD of Danish company MouseHouse, has been appointed Chief Creative Officer (CCO) with responsibility for branding, and for the offer and development of creative and interactive design. Caroline Søeborg Ohlsen is 32, and founded MouseHouse in 1992. The company has been part of the Cell Network group since 1999. She retains her post as MD of MouseHouse in parallel with her CCO position. "These are three people in whom I have great confidence, and I am delighted that their competence and experience will now benefit the group as a whole. All three play a vital role in our future Internet and new media ventures." says Niklas Flyborg, President and CEO of Cell Network. For pictures of Björnar Jensen, Anders Mellring and Caroline Søeborg Ohlsen, please visit our website: www.cellnetwork.com Contacts Niklas Flyborg, President and CEO, Cell Network AB (publ), phone; +46 8-402 3100 Arvid Liepe, Investor Relations, Cell Network AB (publ), phone: +46 8-5220 4185, +46 709-565185 ------------------------------------------------------------ Please visit http://www.bit.se for further information The following files are available for download: http://www.bit.se/bitonline/2000/07/07/20000707BIT00290/bit0001.doc http://www.bit.se/bitonline/2000/07/07/20000707BIT00290/bit0002.pdf