Yahoo! Europe and CellPoint Announce Person-to-Person Locator Service for Mobile Phones

Yahoo! Europe and CellPoint Announce Person-to-Person Locator Service for Mobile Phones Yahoo! Find-A-Friend is Fun New Way of Keeping in Touch London, May 4. Yahoo! Europe and CellPoint Systems AB, a subsidiary of CellPoint Inc., today announced that they have signed an agreement to co- market a person-to-person locator service for mobile phones. The service is called 'Yahoo! Find-A-Friend' and is a fast, easy and fun new way of keeping in touch with friends and colleagues. Using CellPoint's Finder! technology, Yahoo! Find-A-Friend allows users to actually pinpoint the location of the friend or colleague they are trying to contact. Yahoo! Europe and CellPoint will co-market Yahoo! Find-A-Friend to mobile network providers. The service can easily be bundled with pre-paid network packages as an added value feature to maintain customer loyalty and attract new subscribers. Yahoo! Find-A-Friend can be used anywhere in the world where there is a GSM network in place. It can be used on either WAP- enabled mobile phones/devices or standard mobile phones that support SIM Toolkit. Yahoo! Find-A-Friend works by first asking the user to add a list of friends to their phone. This can be done using either an Internet website or directly on the phone. A request is then sent to each addressee asking for permission to be added to the list. When a user wants to find out where a friend or colleague is, they simply select a name from their phone list. Yahoo! Find-a-Friend then locates the friend, calculates the distance and sends the user a text message. An example text message would be "John is close to Piccadilly Circus, about 3.2km northwest of you". An important function of Yahoo! Find-A-Friend is that the user can de- activate the location finder to some or all of their friends whenever they choose. This means that a user maintains full control of their privacy at all times. Fabiola Arredondo, Managing Director of Yahoo! Europe commented: "Yahoo! Find-A-Friend is a fun, fast and accurate new way of locating friends and colleagues through the mobile phone. It is an exciting addition to our growing portfolio of easy-to-use communications tools and another development in our Yahoo! Everywhere initiative." Peter Henricsson, Chairman and CEO of CellPoint commented: "We have witnessed a strong global demand for CellPoint's Finder! Technology. The co-marketing with Yahoo! should increase the deployment of our technology and services to cellular operators across Europe and beyond." About Yahoo! Yahoo! Europe provides commerce, communication and media services throughout Europe to meet the needs of local consumers. Yahoo! Europe is comprised of the Yahoo! sites for the UK & Ireland (www.yahoo.co.uk), France (www.yahoo.fr), Germany (www.yahoo.de), Italy (www.yahoo.it), Spain (www.yahoo.es), Sweden (www.yahoo.se), Norway (www.yahoo.no) and Denmark (www.yahoo.dk). The Yahoo! offices in London, Paris, Munich, Milan, Madrid, Stockholm and Copenhagen are staffed by local nationals and Yahoo! Europe is headquartered in central London. Yahoo! Europe is part of Yahoo! Inc. a global Internet communications, commerce and media company that offers a comprehensive branded network of services to more than 145 million unique individuals each month worldwide. As the first online navigational guide to the Web, www.yahoo.com is the leading guide in terms of traffic, advertising, household and business user reach, and is one of the most recognized brands associated with the Internet. The company also provides online business services designed to enhance the Web presence of Yahoo!'s clients, including audio and video streaming, store hosting and management, and Web site tools and services. The company's global Web network includes 22 local World properties outside the United States. Yahoo! has offices in Europe, the Asia Pacific, Latin America, Canada and the United States, and is headquartered in Santa Clara, Calif. About CellPoint CellPoint Inc. (NASD: CLPT, www.cellpt.com) is a US company with subsidiary operations in Sweden, Great Britain and South Africa delivering location services in co-operation with cellular operators worldwide. Several commercially available services are based on the CellPoint System@ technology that uses GSM cellular networks to determine physical locations of cellular phones and Internet applications to present results and manage location services. CellPoint currently has the world's only end-to-end commercial service offerings for digital cellular location technology using standard GSM phones and WAP phones. GSM accounts for more than 66% of the world digital cellular market with more than 285 million subscribers worldwide. Estimates for cellular phone usage are now at 1.5 billion users by 2005, with GSM accounting for two-thirds of the total market, and one billion mobile Internet users by 2005. Media Contacts: Yahoo! Europé Sue Jackson Tel: + 20 7 368 3876 suej@uk.yahoo-inc.com Alison Fennah Tel: + 20 7 368 3848 alison@uk.yahoo-inc.com CellPoint Petter Bogren, CellPoint Tel: +46 (0)8 5947 4900, pb@cellpt.com Systems AB Lynn Duplessis, CellPoint Tel: + 44 (0)1344 624 565, lynn@cellpt.com Inc. ------------------------------------------------------------ Please visit http://www.bit.se for further information The following files are available for download: http://www.bit.se/bitonline/2000/05/04/20000504BIT01160/bit0001.doc http://www.bit.se/bitonline/2000/05/04/20000504BIT01160/bit0002.pdf