Help Your Favourite Bag The East Of England Perfect Portion Award!

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Cheggers wants you to chip in at www.lovechips.co.uk The competition is really hotting up for this year’s East of England Perfect Portion Award. With just two weeks before nominations close, three chippies - East Runton Fish & Chip Shop Cromer, Fryz Peterborough and the Nacton Road Fish Bar Ipswich – are topping the local league table, all hoping to wrap-up the prestigious award. But they haven’t got it in the bag just yet! Voting is very close with nearly 50 shops, restaurants and pubs across the region* just a few fries away from the top honour. So cheeky Cheggers, National Chip Week’s saucy ambassador, wants every East Englander to chip in and vote for their favourite at www.lovechips.co.uk. “No one can resist a perfect portion of delicious, hot chips and I want to know where you get yours!” says Keith. “So if you’re dippy about your local chippy I want to hear about it. Tell me why your No1 shop serves the best chips in the East of England and it could be celebrating National Chip Week by winning a Perfect Portion Award. I can’t wey-ait!” Over 10,000 chip lovers from across the country have already nominated their favourite shop online at www.lovechips.co.uk. Voting closes on Wednesday 10th February 2010 so come on East Englanders why not show your love for the region’s top chippies and you could also be in with a chance to win Chips with Cheggers** – a delicious chip-tastic lunch at your local winning outlet with the legend himself! Organised by the Potato Council as part of National Chip Week celebrations, the Perfect Portion Awards recognise outlets that serve up a perfect portion of chips in ten different UK regions. Cheggers will be personally presenting five of the awards during National Chip Week (15th-21st February 2010), as well as performing his own Perfect Portion Award Anthem! Keith’s Perfect Portion Anthem 2010 is truly inspired by his favourite food - thick or thin, straight cut or curly he loves them all. He so enjoys singing their praises that this year he’s looking to create his very own Perfect Portion Playlist***. When nominating your perfect portion online, why not pick an East of England top tune from the dropdown list for Cheggers to ‘chip-ify’ in time for National Chip Week? Choose from ‘Is this love’ by Alison Moyet, ‘I believe’ by The Darkness, Pink Floyd ‘Another Brick in the Wall’ and ‘Stop’ by Erasure. You never know he could be performing it live at your favourite shop! The Perfect Portion Awards are an integral part of the annual National Chip Week celebrations. Now in its 19th year, the fun festivities give people across the country the opportunity to enjoy one of the nation’s tastiest dishes, the chip – from homemade to frozen, takeaway to restaurant – we love them all. -ENDS- * See attached release for full list of shops, restaurants and pubs in the East of England already nominated for a Perfection Portion Award

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