Shake Up Your Wake Up With Farmhouse Breakfast Week 23 - 29 January 2011
It’s time we all started the day the right way, with a quick and easy healthy balanced breakfast. The twelfth annual Farmhouse Breakfast Week is being rejuvenated for 2011 with a new theme “Shake Up Your Wake Up”. Organisers HGCA are challenging the one in four breakfast skippers(1) to rethink their morning routine and start the day the right way, with breakfast. As the most important meal of the day it need only take minutes to make, but will deliver hours of benefits.
For heaps of quick and easy breakfast ideas visit www.shakeupyourwakeup.com. Banana and Peanut muffins are ideal for a tasty breakfast on the go, or if you’re looking for a breakfast that you can eat at your desk, try a warming bowl of Cranberry Spiced Porridge or a slice of Omelette Brunch. New for 2011: • How To Shake Up Your Wake Up: Life Coach Rebekah Fensome offers her top tips on refreshing the morning routine and finding the breakfast which is right for you. • The Breakfast Factsheet: Interesting facts and figures about breakfast skippers and the breakfast market. • Quick And Easy Breakfast Ideas: Simple breakfast ideas that can be eaten at home, on the go or at your desk. • Shaking Up Your Wake Up Can Make A Difference: Nutritionist Therese Coleman explains why eating a healthy balanced breakfast is important. • **Recipe Booklets are available for media giveaways” Throughout the week itself (23 – 29 January 2011) hundreds of Shake Up Your Wake Up breakfast events around the country will be held to celebrate Farmhouse Breakfast Week. Schools, retailers, caterers and consumers will all be aiming to ring the changes and feel the difference that eating breakfast makes. Look out for events in your area and on ways of Shaking Up Your Wake Up. - Ends - For further information about Farmhouse Breakfast Week 2011 (23 -29 January), including events in your area, recipes, tips or images please visit www.shakeupyourwakeup.com or contact a member of the team: Editor’s notes: • Farmhouse Breakfast Week is organised by HGCA, which is the cereals and oilseeds division of the Agriculture and Horticulture Development Board (AHDB). • HGCA aims to deliver a world class arable industry through independence, innovation and investment. It funds R&D, marketing, export and promotional activities for the cereals and oilseeds sector in the UK. Find out more at www.hgca.com. • HGCA is a financial supporter of the Red Tractor quality assurance scheme www.redtractor.org.uk. • The new website is now live so visit www.shakeupyourwakeup.com for more ways to Shake Up Your Wake Up. Sources (1) IGD March 2010 - 1,061 consumers
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