Hotelympia 2016: CESA and Fresh help exhibitors get a bigger slice of the action

VIP programme targets key buyers while app puts exhibitors in the knowHotelympia, February 29 – March 3 2016, ExCel London CESA and Fresh Montgomery, the organisers of Hotelympia, have got together to create a brand new concept – called the VIP Equipment Buyer Programme – that’s designed to get key buyers from foodservice operator groups onto exhibitor stands at the 2016 exhibition.  From the buyer’s perspective, it will be like having an exclusive virtual concierge who will help them quickly find the products they want to view.  For CESA members, it will help generate visits from