The 2024 Playbook for Authentic Engagement in Competitive Gaming
The free-to-download whitepaper presents a comprehensive guide for brands and organizations looking to engage with competitive gaming audiences in an authentic way.
Stockholm, February XX, 2024: Leading esports platform Challengermode and sponsorship analytics company Shikenso Analytics have teamed up to publish their "2024 Playbook for Authentic Engagement in Competitive Gaming."
Introduction
In the dynamic landscape of gaming and esports, authenticity is not just desirable; it's a non-negotiable prerequisite for brands aiming to build meaningful connections with gamers. This concept, though widely acknowledged, is often misunderstood or inadequately implemented. The "2024 Playbook for Authentic Engagement in Competitive Gaming," developed by industry leaders Challengermode and Shikenso, offers a first-of-its-kind guided tour of the esports landscape, emphasizing the indispensable role of authenticity in brand interactions.
The Importance of Authenticity
As the digital landscape becomes increasingly saturated, the difference between memorable brand interactions and those deemed 'cringe' by the gaming community can hinge on the authenticity of engagement. With its rapid growth and evolving dynamics, the esports industry presents both a golden opportunity and a minefield of potential missteps for brands aiming to connect with its many communities.
Key Insights for Stakeholders
The playbook explores the crucial aspects of brand integration into the esports world, from understanding the diverse gamer demographics to leveraging competitive gaming platforms for impactful connections. Stakeholders across the spectrum, including game developers, tournament organizers, and marketing strategists, will find invaluable insights into crafting strategies that resonate on a genuine level with gamers.
Philip Hübner, Chief Business Development Officer at Challengermode, said: “In today's esports world, authenticity isn't a bonus—it's essential. Through our '2024 Playbook,' created with Shikenso Analytics, we're guiding brands on how to genuinely connect with gamers. It's not just about advertising; it's about understanding and becoming a meaningful part of the gaming community. This whitepaper is our blueprint for building real, respectful, and impactful relationships in competitive gaming.”
Benedikt Becker, Marketing Director at Shikenso Analytics, said: “Competitive gaming. Once overlooked by brands, this space is now seen as the biggest opportunity to engage younger audiences. To truly connect with gamers, brands must do their homework. They must delve into the data, understand the language, and grasp the geographical and demographical nuances within the community to build authentic connections.”
The Blueprint for Success
The playbook emphasizes the long-term over the short-term, guiding brands towards establishing lasting connections rather than fleeting engagements. With a focus on strategic choices, from selecting the right KPIs to integrating competitive gaming into broader marketing campaigns, the whitepaper outlines the road to authenticity and success in esports marketing.
For brands looking to make their mark in the esports industry without falling into the 'cringe' category, this whitepaper is an essential read. Download the full whitepaper for free to ensure your brand's engagement strategies are as authentic as the games and communities at the heart of this dynamic industry.
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For more information, please contact: press@challengermode.com or jesper@challengermode.com
About Challengermode:
Challengermode is a Swedish technology company founded in 2014, with the mission to make competitive gaming and esports truly accessible. Through its platform, Challengermode provides the tools for game developers & publishers to deliver fully automated tournaments, ladders, or leaderboards to their community. Today, Challengermode’s best-in-class tech is used by all esports stakeholders - including communities, content creators, brands, and professional tournament organizers - to host tens of millions of competitions every year for gamers at all skill levels, on any device or platform.
About Shikenso:
Shikenso GmbH is a Germany based analytics company working in the esports and gaming industry. By using artificial intelligence, the company enables representatives of the industry to evaluate and control their investments, sponsorships, and marketing activities in a sustainable way and furthermore creates a more transparent ecosystem towards endemic and non-endemic brands. Branded content or sponsorship assets are analyzed throughout live-streaming and social media platforms to exploit the full potential of every engagement and boost performance with reliable data. For more information, please visit: www.shikenso.com
