Changeworks achieves PR industry standard

The Public Relations Consultants Association (PRCA) has awarded Changeworks Communications its Consultancy Management Standard – the gold standard of service for the PR industry. The internationally recognised Consultancy Management Standard (CMS) is the industry’s quality certification system for public relations firms, and only about 140 of the UK’s 2,000+ PR consultancies have passed the rigorous independent audit required. The Standard is an assurance to clients that Changeworks Communications adheres to strict quality standards in management, communication and service delivery. “We believe that PR should be as accountable and professional as disciplines like accountancy and have adhered to best practice since we set up four years ago. But we have been so busy growing that we have only just found the time to go through the auditing process! The CMS is an independent stamp of authority which enables our clients and prospective clients to rest assured that Changeworks operates to the highest standards and has the best systems and processes to guarantee meaningful results,” commented Sue Tupling, Managing Director at Changeworks Communications. The CMS is an independently-audited set of eight tests which a consultancy must pass as a member of the Public Relations Consultants Association. It combines elements of ISO 9000 and Investors in People with criteria specific to the public relations industry. Francis Ingham, director-general PRCA says: “Well run businesses consistently deliver the results clients are looking for. The Consultancy Management Standard was developed specifically to ensure that PRCA members have the systems and structures in place to meet and exceed clients’ expectations. The Standard has been so successful that it has now been adopted in 11 countries around the world.” Changeworks Communications, which is one of over 160 PRCA members based throughout the UK, achieved over 91 per cent compliance in the audit. These consultancies are of all sizes, working for clients in all business sectors. Together they employ around 5,000 people and generate more than £400 million in each year in fees from clients. - ENDS - Images to accompany this release click here and here

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