HOPPECKE INDUSTRIAL BATTERIES APPOINTS NEW PR AGENCY

Hoppecke Industrial Batteries is aiming to enhance its profile in both the traditional media and online with the appointment of a new PR agency. From its offices in Staffordshire, Changeworks Communications will provide a range of services to Hoppecke, including the print and design of newsletters and literature. As well as focusing on traditional marketing and PR functions, Changeworks will develop and manage an on-line media centre and design a UK website. Sue Tupling, Changeworks Managing Director, explained: “Hoppecke is one of the most prestigious battery brands and has an excellent environmental track record. “In the UK it has developed a strong presence in motive power and we will help it build a similar reputation in reserve power and special power systems.” The contract win will involve building relationships with the manufacturing trade press and national, regional and local media. Commented Bernard Molloy, Managing Director at Hoppecke Industrial Batteries: “Hoppecke Industrial Batteries is a premium manufacturer of high quality batteries with an 82 year reputation for environmental responsibility. We needed a PR consultancy that could take us into new markets and build on our excellent reputation in existing ones. “We are looking to Changeworks, with their technical expertise and industry knowledge to help us build our brand in the UK. It’s early days, but so far we have been impressed with their professionalism, attention to process and they offer superb value for money.” - E N D S -

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