NATIONAL SKILLS ACADEMY FOR MANUFACTURING APPOINTS NEW PR AGENCY

The National Skills Academy for Manufacturing (The Skills Academy) is aiming to improve its profile in both the traditional media and online with the appointment of a new PR agency.From its offices in Staffordshire, Changeworks Communications will provide a range of services to The Skills Academy, including the development and management of an on-line media centre as well as more traditional marketing and PR functions. Sue Tupling, Changeworks' managing director, explained: “We have been working with The Skills Academy since it was launched two-and-a-half years ago to provide the UK