Charlotte Tarantola Collection Changes Direction for Fall, Maintains Tradition with New Camellia Brand
Charlotte Tarantola gets updated look and fit to become a directional fashion collection with stand-alone, trend-driven, statement pieces. Camellia continues Tarantola’s tradition of on-point design sensibility with a feminine flair.
Culver City, CA – January 24, 2012 – After more than 15 years as a fashion innovator in the field of artful prints, insightful trend focus and nuances of fashion mainstays, Charlotte Tarantola reinvigorates her signature brand for Fall with trend-driven, up-to–the-minute innovation. Camellia, which also debuts for Fall, stays loyal to the soul and spirit of the original brand, focusing on the trademark elements that have been the brand’s mainstay for more than a decade.
Wearable, yet edgy, the newly imagined Charlotte Tarantola Collection embodies the duality of the designer, born under the Gemini star sign. At play are a lust for variety, a desire for change, and an appreciation for unique and inspired pairings. From the indulgence and luxury of a 5-star resort to the grounding and freedom that a night in an open-air tree house can give you, this Collection draws from nature and nurture.
Charlotte quips, “There is nothing wrong with bicycling in sequins – life is short – enjoy!”
Rendered in black, grey and metallic neutrals with dashes of jewel tones, Charlotte Tarantola features chunky knit sweaters (generous cowls, oversized cable stitches and surprising sleeveless silhouettes), slinky silk knits (that double as luxurious layering pieces), modern, architecture-inspired detailing, fabulous fake furs, and handcrafted elements. Pieces will retail from $108 to $242.
Camellia, bowing for the first time, epitomizes the flirty, feminine charm that first put Tarantola on the map with distinctive print cardigans, knit tops and tees. The identifiable looks and refined quality of this item-driven collection will continue to thrill fans who have grown up with Tarantola. The Collection continues to excite with stand-out pieces that flatter and impress. Retail prices range from $92 to $199.
The Charlotte Tarantola and Camellia Fall 2012 Collections launch at ENK Vegas February 13 -15, 2012. The redesigned http://www.charlottetarantola.com and new http://www.camelliaapparel.com websites are scheduled to debut in August 2012 to coincide with the appearance of the Fall lines on retail floors.
About CHARLOTTE TARANTOLA
Charlotte Tarantola, more than the creative force behind the brands, is a category-defining fashion industry leader. This stylish avant-garde has quietly attracted the attention of fashion mavens and retailers looking for continued relevance. Charlotte’s design philosophy remains true to her artistic roots – “each piece begins as a canvas and is an occasion to create art.”
Media Contact:
Grace Havlak
CHARLOTTE TARANTOLA & CAMELLIA
310-839-0400 x207
graceh@charlottetarantola.com
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