The Fold, Above the Fold
New Biaggi Foldable Luggage hits retailers, fits lifestyles
FOR IMMEDIATE RELEASE
August 14, 2012
New York, NY — A new trend in travel goods is rolling into retailers this summer. Biaggi is proud to announce the highly anticipated release of their new lines of foldable luggage, now available at select department, specialty luggage stores and internet retailers. Biaggi pairs top-quality manufacturing standards with design and engineering expertise to create durable, fashionable and functional luggage allowing travelers to ‘reclaim their closets’ and save space.
Headquartered in Midtown Manhattan, Biaggi founders were influenced by storage challenges faced by New Yorkers and other metropolitan urbanites living in cramped quarters. But the problem was bigger still, affecting dorm dwellers, large families, train, and cruise travelers the world over. Because of this, the team became dedicated to finding a solution.
“It’s a new revolution in the luggage industry,” says Ron Hersh, president & CEO of Biaggi. “We’re not just making fashionable travel gear. We’re providing real, functional solutions to fit progressive lifestyles and changing the way people look at luggage forever.”
The Contempo, Volo and Tecno collections each feature Biaggi’s patent-pending hinge-lock technology, which quickly converts each full-sized bag into a super-compact unit. This feature makes Biaggi the ideal alternative to stuffing, cramming or piling bulky luggage into small apartments, dusty attics, damp basements and crowded closets. The bags also fold away in a snap, simplifying storage in tiny hotel closets and cruise cabins. Now, travelers with limited space – whether during the trip or when storing at home – have a practical and stylish solution.
In addition to their specifically engineered folding feature, Biaggi offers plenty of rolling options – like the two-wheel rolling tote, or bags that feature four or eight-wheel spinner technology. All bags come equipped with interior and exterior pockets for organization, a telescoping, fully adjustable aircraft grade aluminum handle system that accommodates users of all heights and a signature storage bag to keep your Biaggi luggage clean and protected. Suggested retail price ranges from $79 for a fashion tote to $339 for a 30” ballistic nylon packing case.
About Biaggi Foldable Luggage
Based in Midtown New York City, Biaggi was founded in 2011 by a group of passionate handbag design and production specialists who built their success by focusing on function and solutions-based designs. Ron Hersh, Stephen Chen and Nancy Hung together identified a growing need to provide space-saving solutions to the travel goods industry and applied expert manufacturing standards to create Biaggi: the luggage that folds flat, travels big and stores small. Biaggi is available at select department stores, specialty luggage stores and internet retailers. For more information about Biaggi and a list of retailers, visit www.biaggi.com. For news and updates, visit facebook.com/biaggiluggage or follow Biaggi on Twitter at twitter.com/biaggiluggage.
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Media Contacts:
Marcy Schackne
212-433-1333
mschackne@biaggi.com
Kimberly Mouser
412-224-6066
kimberly@visitthelab.com
Darice Case
814-771-0923
darice@visitthelab.com
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