Moldova’s Fashion Renaissance: MBR Event ignites global fashion with tech and style

Success Stories and highlights from MBR: Beyond the dazzling tech, the MBR event also served as a global platform for fostering international collaboration and promoting sustainable fashion practices, leading to notable success stories:

1. RXQUETTE - 'TRUSTING THE PROCESS': RXQUETTE, with its iconic installation “Cable Jeans”, made a profound statement at the Moldovan Brands Runway. Their installation underscored the idea that fashion is not just about the destination but also about the journey of design and creation. It encouraged confidence in skills and instincts, celebrating the evolving nature of fashion. RXQUETTE has captured a global audience with its contemporary flair, blending '90s influences with intricate tailoring and impeccable details.

2. Fidan Novruzova: Fidan Novruzova, the Azerbaijani, Moldovan-born designer founded her namesake label in 2020 as an outlet for self-expression.

Fidan’s practice centers on experimentation, as her label constantly evolves and her garments take on bolder, braver forms. The brand’s creations have been worn by Bella Hadid, Irina Shayk, Kendall Jenner, Rosalia and are globally stocked with luxury retailers such as SSENSE, SND, H. LORENZO, KM20, LN-CC, Farfetch to name a few.
The defining characteristic of her work is that it resists easy definition. Instead, her designs are best expressed through oxymorons, giving shape to the concept of modern nostalgia. Taking a collage-like approach to design, Fidan calls upon and pulls together disparate and, often, opposing elements, signifiers, and aesthetics. Traditionally masculine codes meld with the conventionally feminine, hard lines cascade into soft curves, once nearly pinned down, one idea slips into another, entirely. Silhouettes from modern and bygone eras merge across a series of retro futuristic garments that seem to exist outside of time, itself.

3.  Igor Sidletskiy's Sustainable Fashion Journey: Ukrainian designer, Igor Sidletskiy, found inspiration and success at MBR. His participation in the event not only garnered him a dedicated Moldovan following but also led to a valuable partnership with “Correct”, a local denim brand based in Moldova, specializing in sustainable denim processing. Through this partnership, Igor was able to produce a significant portion of his latest collection in Moldova, aligning with his commitment to eco-conscious designs.

Igor's eco-friendly creations received acclaim, both locally and internationally, exemplifying how international connections and sustainable practices can elevate a designer's career.

4. Finch's Augmented Reality Innovation: Ukrainian brand Finch, led by Kateryna Biakova and Maksym Holub, made waves at MBR with their “phygital” collection, featuring Augmented Reality (AR) elements that immersed the audience in a virtual fashion experience.

FINCH is known for artistic prints and unique collaborations resulting in the creation of endless fashion shows in augmented reality. All models wearing clothes in this collection are scanned using a human 3D scanner and printed as 3D sculptures. FINCH has been presenting collections since March 2015. Since 2018, the brand has been a resident of Ukraine Fashion Week, presenting two collections plus one or two capsules annually. Their AR filters, which allow users to replace model’s faces with their own, continues to leave a lasting impact on fashion worldwide, opening new avenues for creative expressions and engagement.

5. “N O T H I N G N E S S"   Collection by Constanzia Yurashko in collaboration with Victoria Viprada:

With a sustainable ethos and totally committed to domestic production, Constanzia Yurashko is a high-end androgynous brand, founded by the designer with the same name.

Nothingness is her way of trying to depict the meaning of reality and the mystery of identity. Also trying to explore the origins of the beliefs and intuitions which shape and order her vision of life away from the trivia of daily life, attached to objects or values which are so irrelevant.

The embodiment of «Nothingness» in the form of an installation was created under the artistic direction of visual artist Victoria Viprada. Mapping & tech support Villi Mahnenco.

This artistic symbiosis of the two artists is based on common visions and aesthetics but also on the reflection on time - as a reference point to determine changes, and essentially the perception of existence.

Victoria’s photographic vision and fashion at the intersection with Art results in a unique artistic expression. The product of this collaboration has an international echo, and Victoria’s works being exhibited on a number of platforms and international specialized magazines from all over the world.

This Moldovan Brands Runway event showcases the dynamic evolution of Moldova's fashion industry, merging technology, sustainability, and global collaboration. Moldovan designers are not only pushing boundaries but also setting the stage for innovative excellence on the global fashion platform. Dive into Moldova's fashion renaissance, where tech and style unite to redefine the future of fashion.

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