Highlight Games announces virtual sports contract with Italy’s Lottomatica

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The gaming specialist Highlight Games, a Cherry AB (publ) – STO: CHER-B.ST subsidiary, today announces that it has entered into a multi-year agreement with Lottomatica Scommesse S.r.l. (“Lottomatica”) for Lottomatica to deploy Highlight Games’ Soccerbet™ virtual sports products in Italy.

Under the agreement, the parties will launch Highlight Games’ products into the Lottomatica retail estate under the branding Soccerbet™ LEGENDS FOOTBALL and Soccerbet™ LEGENDS LEAGUE. The products will also be available on Lottomatica’s online and mobile channels. 

Soccerbet™ Single Match and League products are based on Highlight Games’ exclusively licensed and ADM approved football product, which features archive footage from the Serie A Italian Football League.

Tim Green, CEO, Highlight Games, commented,
“This multi-year agreement with a leading Concessionaire in the Italian market is testament to the growing demand for Highlight Games’ innovative virtual sports products. Football is a national obsession in Italy and Highlight Games is delighted to offer Lottomatica customers the opportunity to bet on a multitude of virtual football markets while watching high-quality footage from one of the most celebrated football leagues in the world.”

Alessandra Fiumara, Sports Betting Senior Director, Lottomatica, added,
“Lottomatica looks forward to launching Soccerbet™ LEGENDS FOOTBALL and Soccerbet™ LEGENDS LEAGUE with Highlight Games. The use of real archive footage featuring legendary teams, players and stadia from 'Serie A' is an exciting innovation in the virtual sports world and we are confident that our players will be attracted by these new products.”

For further information, please contact:

Tim Green, CEO Highlight Games, tim@highlight-games.com
Anders Antonsson, IR & Communications: +46 709 994 970, anders.antonsson@cherry.se

This information was submitted for publication on 6 May 2019, at 10:00 a.m. CET.


Cherry is an innovative and fast-growing company within gaming, entertainment and media. Established in 1963, today Cherry operates through five diversified business areas: Online Gaming, Game Development, Online Marketing, Gaming Technology, and Restaurant Casino. The Group's objective is to grow organically in combination with strategic acquisitions of fast-growing companies. Bridgepoint Europe VI Fund is the principle owner of Cherry AB. The company’s Class B share is listed on the Nasdaq Stockholm exchange, Mid Cap segment up until 7 May 2019. More information is available at www.cherry.se


Lottomatica Scommesse S.r.l., enters the Sports Betting market in August 2007 and today has a network of around 1.400 point of sales. Lottomatica Better, has introduced virtual games in 2013 as a complementary content to sports but, single them, virtual games have earned products status in its own right. Better is also a digital multichannel providers.