Yggdrasil Gaming signs bwin as first partner in Italy
Yggdrasil Gaming has partnered with GVC Holdings’ Italian-facing gaming brands to integrate its video slots directly into the operator’s bwin.it and Gioco Digitale sites.
Entering the Italian market with GVC will see Yggdrasil’s portfolio of award-winning HTML5 games being offered in the country for the first time. As it continues to grow its business across Europe, the deal also enables the developer to expand its geographical reach alongside an operator with unparalleled expertise in the region.
Initially, 11 games will be certified under Italian regulations, with a view to going live early in the second quarter of 2017. bwin.it will launch with titles including Dark Joker Rizes, Vikings Go Wild and Nirvana.
In addition to Yggdrasil’s content, GVC’s Italian operations will also gain access to the supplier’s arsenal of in-game promotional tools, BOOST™, including the recently-launched Missions feature, as well as the social sharing tool BRAG.
Fredrik Elmqvist, CEO at Yggdrasil Gaming, said: “We are thrilled to have joined forces with an operator as big and as respected as GVC to enter the Italian market. We will provide GVC’s Italian operations with a premium gaming platform to initially offer eleven certified games with a view to providing many more as the partnership develops. We have grown our footprint across Europe this past year. This is the latest in a long line of big deals, and shows the progress we are making and just how desirable our games and in-game promotional tools have become.”
Liron Snir, Chief Product Officer at GVC Holdings, said: “Our mission is to offer our players the widest possible range of quality games. Yggdrasil titles have taken the market by storm and it is a great step for us to be able integrate this first-rate content into our Italian offer. What’s more, their in-game promotional tools are genuinely innovative, particularly the BRAG feature which was a real draw for us.”
The information in this press release is information which Cherry AB (publ) is required to disclose under EU Market Abuse Regulation (EU). The information was provided by the below contact persons for publication on March 15, 2017 at 08.30 CET.
Read more on Yggdrasilgaming.com
This is a translation of the Swedish original.
For further information, please contact:
Fredrik Elmqvist CEO Yggdrasil Gaming, Mobile +356 996 25 104, email: email@example.com or
Anders Holmgren, CEO Cherry AB (publ), Mobile +46 708-607 534, email; firstname.lastname@example.org
Cherry in brief
Cherry is a Swedish innovating and fast growing gaming company established in 1963. The business strategy is to create shareholder value by owning and developing fast-growing and profitable businesses within the gaming and casino industry. Cherry operates within five diversified business areas, Online Gaming through Cherry iGaming, Performance-based Marketing through Game Lounge, Gaming Technology through XCaliber. Game Development through Yggdrasil Gaming and Restaurant Casino through Cherry Spelglädje. The objective is to grow organic in combination with strategic acquisitions of fast-growing companies. Cherry employs around 900 people and has more than 5,600 shareholders. The Company’s B-shares are listed on AktieTorget.