Yggdrasil to enter Italy
Cherry’s Yggdrasil Gaming Business Area has begun the process of certifying its games and platform in compliance with Italian technical requirements, with 11 of the supplier’s popular titles initially set to go live in the market in Q2 2017.
Operators will enjoy access to Yggdrasil’s revolutionary collection of in-game promotional tools, BOOST™, as well as the game-changing social sharing tool, BRAG. With Italian operators continuing to innovate on the mobile channel, they will also appreciate Yggdrasil’s HTML5 iSENSE 2.0 platform, which allows for seamless integrations and simultaneous releases on mobile and desktop.
Entering the Italian market will see Yggdrasil further expand its geographical reach, this time in one of Europe’s best performing jurisdictions. The move also underlines Yggdrasil’s commitment to regulated markets, having already received licences in Gibraltar, the United Kingdom, Romania and Malta.
Fredrik Elmqvist, CEO at Yggdrasil Gaming, said: “We are delighted that Yggdrasil will have a presence in this exciting jurisdiction, and we are already in negotiations with some major operators. We plan to vitalize the Italian market further with proven titles and promotional concepts.”
Read more on Yggdrasilgaming.com
Translation
This is a translation of the Swedish original.
For further information, please contact:
Fredrik Elmqvist CEO Yggdrasil Gaming, Mobile +356 996 25 104, email: fredrik.elmqvist@yggdrasilgaming.com or
Anders Holmgren, CEO Cherry AB (publ), Mobile +46 708-607 534, email; anders.holmgren@cherry.se
Cherry in brief
Cherry is a Swedish innovating and fast growing gaming company established in 1963. The business strategy is to create shareholder value by owning and developing fast-growing and profitable businesses within the gaming and casino industry. Cherry operates within five diversified business areas, Online Gaming through Cherry iGaming, Performance-based Marketing through Game Lounge, Gaming Technology through XCaliber. Game Development through Yggdrasil Gaming and Restaurant Casino through Cherry Spelglädje. The objective is to grow organic in combination with strategic acquisitions of fast-growing companies. Cherry employs around 900 people and has more than 4,600 shareholders. The Company’s B-shares are listed on AktieTorget.