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Cherry is an innovative and fast-growing company within gaming, entertainment and media. Established in 1963, today Cherry operates through five diversified business areas: Online Gaming, Game Development, Online Marketing, Gaming Technology, and Restaurant Casino. Bridgepoint Europe VI Fund is the principle owner of Cherry AB. More information is available at www.cherry.se

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ComeOn continues to deliver strong results while investing in innovation and technology.
Lahcene Merzoug, CEO of ComeOn
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ComeOn recruits Hampus Eriksson as CPO (Chief Product Officer)

Gaming operator ComeOn, a subsidiary of Cherry AB (publ) – STO:CHER-B.ST – is strengthening its management team by recruiting Hampus Eriksson as CPO (Chief Product Officer).Hampus joins ComeOn from game supplier NetEnt, where he worked as Director of Product & Services. Hampus has an extensive background with solid experience from both marketing and product-related managerial roles in the iGaming industry.   “I have followed ComeOn’s journey for several years and am impressed with how well they have succeeded with their brands in highly competitive markets. At the same time, I perceive

Cherry has been granted eight gaming licenses for online gaming and betting

Cherry AB (publ) – STO: CHER-B.ST – has today received confirmation that all of its licence applications for online gaming and betting have been approved by the Swedish Gambling Authority. Effective from 1 January 2019, eight brands within the Online Gaming business area will be able to offer games and betting in the Swedish market.“Although, the license applications have involved a considerable amount of work, we are convinced that the Swedish regulations provide better conditions for gaming operators, our customers as well as for us as a company and therefore also for our shareholders.

Cherry launches “PZBuk” – a new betting site in Poland

Gaming operator Cherry Online Polska, a subsidiary of Cherry AB (publ) – STO: CHER-B.ST, is launching PZBuk, a new sports betting brand in the Polish market. The name can be translated as “The Polish Bookmaker”, in line with the names of major Polish sports associations.Lahcene Merzoug, CEO of ComeOn said:“Our Polish sports betting licence allows us to launch one of the first brands in the Polish gaming market. At the PZBuk.pl  site, we can offer our online services, which are in complete compliance with Polish regulations. PZBuk will be a brand that we fill with

ComeOn launches its new casino site “Blitzino.com” in Germany

Gaming operator ComeOn, a Cherry AB (publ) – STO: CHER-B.ST, subsidiary, announces the launch of a new brand targeting the German market; Blitzino.com. A name that combines the local word for lightning “Blitz” with casino and illustrates what it does offers deposits, withdrawals and casino play in lightning speedOperating under a Malta Gaming Authority license, Blitzino.com allows German customers to benefit from faster casino play and withdrawals without time-consuming registration. Lahcene Merzoug, CEO of ComeOn, said:“After launching Snabbare and Hajper in Sweden and Nopeampi in

ComeOn applies for Swedish gaming licences

Gaming operator ComeOn, a Cherry AB (publ) – STO: CHER-B.ST subsidiary, has today initiated its submission of applications to the Swedish Gambling Authority for licences for online and betting in Sweden.ComeOn is a leading player in the expanding online gaming market via mobile, tablet and desktop, with well-known brands and strong positions, primarily in casino and sports betting. The company has operations in seven key markets, gaming licences in Malta, Schleswig-Holstein and United Kingdom, as well as a sportsbetting licence in Poland. For further information, please contact:

ComeOn launches Guest play on ComeOn.com in Sweden

Gaming operator ComeOn, a Cherry AB (publ) – STO: CHER-B.ST - subsidiary, announces the launch of a new “Gästspel” (Eng. guest play) option on ComeOn.com in Sweden.Customers in Sweden can now choose if they want to become a member or if they want to play as a guest. As a member, customers are offered a full package including a welcome offer; as a guest, players can begin playing without a time-consuming registration process, and withdrawals will be sent within 15 minutes. Tomas Johansson, Interim CEO of ComeOn, said: “We see that different types of customers want different things. Some

ComeOn launches “Hajper.com” in Sweden – another exciting casino with fast withdrawals

Gaming operator ComeOn, a Cherry AB (publ) – STO: CHER-B.ST - subsidiary, announces the launch of a new exciting brand targeting the Swedish market. The brand Hajper.com follows on from Snabbare.com, which was launched in December 2017.Hajper.com will be the second ComeOn brand in Sweden to offer faster withdrawels and casino play without time-consuming registration. As with Snabbare, withdrawals at Hajper.com will be sent within 15 minutes. Tomas Johansson, Interim CEO of ComeOn, said: “Following the launch of Snabbare in Sweden and Nopeampi in Finland, we are happy to be able to bring

ComeOn launches “Nopeampi.com” in Finland – a casino with faster withdrawals

Gaming operator ComeOn, a Cherry AB (publ) – STO: CHER-B.ST - subsidiary, announces the launch of a new brand targeting the growing Finnish market. Nopeampi.com (Eng: Faster.com) follows the launch of the Swedish equivalent Snabbare.com. Operating under a Malta Gaming Authority license, Nopeampi.com allows Finnish customers to benefit from faster casino play and withdrawals without time-consuming registration.Tomas Johansson, Interim CEO of ComeOn, said: “The launch of Snabbare in Sweden has progressed according to plan, customers have taken to the brand well. We are now replicating this

Lahcene Merzoug appointed President of Cherry subsidiary ComeOn

The Board of Directors of gaming operator ComeOn Malta Ltd, a subsidiary of Cherry AB (publ) – STO: CHER-B.ST, has appointed Lahcene Merzoug as Managing Director. By mid-July 2018, at the latest, Lahcene will succeed Tomas Johansson, who has been the acting Managing Director since October 2017.The Board of Directors of gaming operator ComeOn Malta Ltd, a subsidiary of Cherry AB (publ) – STO: CHER-B.ST, has appointed Lahcene Merzoug as Managing Director. By mid-July 2018, at the latest, Lahcene will succeed Tomas Johansson, who has been the acting Managing Director since October 2017.

ComeOn launches “Snabbare.com”, a new and exciting casino on the Swedish market

Gaming operator ComeOn, a Cherry AB (publ) – STO: CHER-B.ST – subsidiary, announce the successful launch of a new exciting brand on the Swedish market. The brand, Snabbare.com (Eng: Faster.com), will meet the demand from Swedish players for faster withdrawals and faster casino play, without a time-consuming registration. Snabbare.com is the first brand in Sweden to offer faster casino play and withdrawals within 15 min under a Malta Gaming Authority license.Tomas Johansson, Interim CEO of ComeOn said:“We see an increasing demand among players to have a faster and more seamless gaming

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