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Cherry is an innovative and fast-growing company within gaming, entertainment and media. Established in 1963, today Cherry operates through five diversified business areas: Online Gaming, Game Development, Online Marketing, Gaming Technology, and Restaurant Casino. Bridgepoint Europe VI Fund is the principle owner of Cherry AB. More information is available at www.cherry.se

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Yggdrasil enters Taiwan with social gaming operator XSG

The game development company Yggdrasil, a Cherry AB (publ) – STO: CHER-B.ST subsidiary, has gone live with the leading Taiwanese social gaming operator XSG. The landmark deal sees several of Yggdrasil’s casino slot games made available in Taiwan via XSG’s social gaming brand www.08online.com.XSG founder and CEO Stanley Ku said:“To be the first operator to bring Yggdrasil’s fantastic casino slots content to Taiwan is an affirmation of XSG’s track record and business development capabilities. It also speaks about the present state of Taiwan’s gaming market, which is now mature enough to

Northern Lights first to join Yggdrasil’s YGS Masters programme

Yggdrasil Gaming, a Cherry AB (publ) – STO: CHER-B.ST – subsidiary, has announced that Northern Lights Gaming will be the first independent game studio to develop on its platform as part of the Yggdrasil Game Server (YGS) Masters programme.The partnership will see Northern Lights’ high-quality, UK-targeted slots content made available to Yggdrasil’s operator partners. The agreement is the first of its kind since the launch last month of YGS Masters, an invite-only, semi-open platform where Yggdrasil will curate content from the world’s leading independent games studios.  As part of the

Yggdrasil continues Italy expansion with Lottomatica agreement

Yggdrasil Gaming, a Cherry AB (publ) – STO: CHER-B.ST – subsidiary, has further expanded its presence in Italy after agreeing a deal with the country’s largest online operator, LottomaticaYggdrasil’s portfolio of certified slots will be available to customers of the lottomatica.it and totosi.it brands, with the operator also gaining access to Yggdrasil’s collection of in-game promotional tools, BOOST™. Fredrik Elmqvist, CEO at Yggdrasil, said:Italy has quickly emerged as one of Europe’s most important igaming markets, and major operators like Lottomatica have played an important role

Yggdrasil announces new YGS Masters programme

Yggdrasil Gaming, a Cherry AB (publ) – STO: CHER-B.ST – subsidiary, will invite independent games studios to develop game titles on its platform with the launch of Yggdrasil Game Server (YGS) Masters. The invite-only, semi-open platform will see Yggdrasil curating content from the world’s leading independent games studios.Yggdrasil will provide access to BOOST™, the supplier’s collection of in-game promotional tools, allowing studios to develop their own versions of these tools within their game clients. This will include the ability to run network campaigns. YGS Masters will be led by

Yggdrasil to enter Spain with leading operator GVC

Yggdrasil Gaming, a Cherry AB (publ) – STO: CHER-B.ST – subsidiary, is to enter the Spanish igaming market after reaching an agreement with existing partner GVC. GVC will be the first operator to offer Yggdrasil titles, and is expected to go live in the market during Q2 2018, in full compliance with Spanish requirements.The Spanish online gaming market has enjoyed impressive growth in recent years, particularly since it added slots to its offering in 2015. According to regulator Dirección General de Ordenación del Juego (DGOJ ), online gaming

Yggdrasil updates the experience of classic table games

Yggdrasil Gaming, a Cherry AB (publ) – STO: CHER-B.ST – subsidiary, is set to revolutionise the table games sector when it launches high-tech versions of the classic table games Blackjack, Roulette and Baccarat. The player will be fully immersed in a 3D casino environment and be able to interact with a digital dealer, which will enhance the experience.Yggdrasil is developing several popular multiplayer table games, with Blackjack the first to go live, using the company’s progressive, in-house technology REDUX™. The product will also include popular sidebets and a range of powers unique to

Yggdrasil expands Italian footprint with Snaitech deal

Yggdrasil Gaming, a Cherry AB (publ) – STO: CHER-B.ST – subsidiary has further extended its reach in Italy with a deal to provide content to leading Italian gaming operator Snaitech.The agreement will give Snaitech, leader in betting retail, access to award-winning Yggdrasil titles certified under Italian regulations. Snaitech will receive Yggdrasil’s collection of in-game promotional tools, BOOST™ and social sharing tool BRAG™, enabling the operator to increase and complete its online casino offer. Yggdrasil CEO, Fredrik Elmqvist, said:“To agree a deal with Snaitech, one of the most

Yggdrasil continue to grow in the UK – signs agreement with Rank Group

Yggdrasil Gaming, a Cherry AB (publ) – STO: CHER-B.ST – subsidiary has signed agreement with Rank Group, one of the largest gaming operators in the United Kingdom. The deal includes Yggdrasil’s full portfolio of titles the in-game promotional tools, BOOST™, and social sharing tool BRAG™.Rank Group, which operates the Mecca and Grosvenor Casino brands, will enjoy access to slots including the successful Jungle Books and Valley of the Gods. Yggdrasil CEO, Fredrik Elmqvist, said:“Rank Group is one of the most recognised gaming operators in the UK, and the agreement is another important

Yggdrasil signs agreement with Eurobet.it – one of Italy’s largest operators

Yggdrasil Gaming, a Cherry AB (publ) – STO: CHER-B.ST – subsidiary has signed agreement with Eurobet.it. The deal will give one of Italy’s largest and most respected operators access to Yggdrasil games that are certified under Italian regulations. Eurobet.it will also receive Yggdrasil’s collection of in-game promotional tools, BOOST™, and social sharing tool BRAG™.Yggdrasil CEO Fredrik Elmqvist said:"This deal with Eurobet.it is another major step to deliver on our strategy to grow in Italy. We aim to grow by partnering with respected operators and provide their many customers our games

Yggdrasil set to make first move into bingo

Yggdrasil Gaming, a Cherry AB (publ) – STO: CHER-B.ST – subsidiary, is set to enter the multiplayer bingo world for the first time in the next few months with a unique new product to help operators add an extra dimension to their casino and sportsbook offerings.Yggdrasil’s bingo product will be mobile-first and will work in both portrait and horizontal views, allowing players to enjoy a flexible and modern bingo experience while on the move. A seamless multi-channel experience will be provided for tablet and desktop players too. Various industry-first features will be incorporated, taken

Yggdrasil games to go live in Denmark via Danske Spil and bwin.dk

Yggdrasil Gaming, a Cherry AB (publ) – STO: CHER-B.ST – subsidiary, has agreed a deal to go live with selected games on the Danish gaming sites of the Danske Spil and bwin.dk operators. The agreement includes Yggdrasil’s online casino games, to go live during first quarter of 2018, via the GVC platform.The operators will enjoy access to popular Yggdrasil titles including blockbuster release Vikings Go Berzerk, as well as its collection of in-game promotional tools, BOOST™ and social sharing tool, BRAG™. Yggdrasil CEO, Fredrik Elmqvist said: “Our first entry into Denmark has been marked

Yggdrasil signs Betfred agreement

Yggdrasil Gaming has agreed a deal with Betfred that will see its content go live on the operator’s UK and dot com offerings. The direct integration will give Betfred access to Yggdrasil’s entire portfolio of award-winning slots, including recent launches Spiña Colada and Sunny Shores.Betfred opted for the direct integration to best utilise Yggdrasil’s suite of in-game promotional tools, BOOST™, and the social sharing tool, BRAG. Fredrik Elmqvist, CEO at Yggdrasil Gaming, said: “Betfred is renowned for providing a great gaming experience, so it is a natural home for Yggdrasil slots.

Yggdrasil Gaming goes live in Italy

Yggdrasil Gaming slots are now live in Italy for the first time, following a successful integration with GVC Holding’s Gioco Digitale brand.The brand is the first to go live with Yggdrasil titles in Italy, and will be followed by another GVC brand, bwin.it. There are currently 11 games from Yggdrasil’s portfolio of award-winning HTML5 titles certified under Italian regulations, including Dark Joker Rizes, Vikings Go Wild and Nirvana. In addition to Yggdrasil’s content, GVC’s Italian operations will also gain access to BOOST™, the supplier’s arsenal of in-game promotional tools which

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