AUTOCARE CUSTOMERS TAKE AN UNEXPECTED JOURNEY
Winter Promotion Winners
Nicola Madden and Michaela Kucerova are the two lucky winners of the AutoCare garage network Winter Promotion, which ran from the beginning of October until the end of November. Their prize is to attend the Royal Premiere of the latest in The Hobbit series: The Unexpected Journey in Leicester Square, Central London.
Promoted throughout the 300-strong AutoCare garage network, the prize came as a result of an agreement between GROUPAUTO and film studio Warner Bros, which enabled motorists with a local AutoCare garage to book their car in for a service or repair to ‘Prepare their car for an unexpected journey’. In doing so they were entered for the film premiere prize draw and also received a CarPlan winter car care pack.
“We are delighted for Nicola who took her car to David Bray Motor Engineers in Henley-on-Thames and Michaela who took her car to GKC Motors in Ross-on-Wye and are sure that they will enjoy inviting someone special to the royal premiere of one of the most eagerly awaited films of the year,” said managing director, Jim Mazza.
“It is rewarding for AutoCare members to be able to offer their customers such an opportunity, particularly bearing in mind that car repair and service is generally not something that motorists enjoy.
“However, the network is about changing perceptions and raising expectations, and this promotion has done just that. After all, it isn’t everyday that going to the cinema is a black tie affair, with a red carpet and in the presence of royalty!”
ENDS
Notes For Editors
What Is AutoCare?
AutoCare is the UK division of EuroGarage, a growing network of more than 6,000 independent garages across Europe, all of whom are committed to quality.
The 300-strong AutoCare network is operated by GROUPAUTO, the largest UK trading group of independent parts distributors and coordinated by GROUPAUTO members who ensure that each AutoCare garage receives the full benefits that the programme provides.
The AutoCare concept is all about raising the level of professionalism within each garage, which means that it appeals to those who are passionate about the quality of the services they offer to their customers.
Therefore, AutoCare members benefit from an unrivalled technical and commercial training, a business IT system that has been developed specifically for garages and marketing and promotions to attract new customers and ensure that existing customers keep coming back. Their local GROUPAUTO member also supplies them with Tier 1 quality parts.
These foundations ensure that consumers are justifiably confident in the quality and competence of the service they are provided and therefore trust the AutoCare brand.
More information, please contact AutoCare network manager, Maria McCullough at GROUPAUTO UK & Ireland Ltd on 07860 439171 or email: maria.mccullough@groupauto.co.uk
For further information relating to this press material, please contact Steve Coombes on: 01753 650004 or e-mail: steve@chicanemarketing.co.uk
Chicane is an established PR agency with a particular specialism in the automotive aftermarket and the motorsport industry.
Prix De la Communication and Barrington Needham Trophy award winners
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