BORG & BECK WARRANTY PORTAL

Incorporating The Latest Technology

In an age that is becoming evermore driven by cyberspace, First Line, the parent company of the Borg & Beck brand, has pioneered a new tool, which harnesses this new technology and incorporates it into a practical solution for one of the trade’s everyday problems.

As part of its continuing support for its customers and for busy workshops battling to remain competitive in a tough market, the company has developed a ground breaking claims procedure which will simplify and speed up the time consuming process of dealing with a warranty claim.

Every Borg & Beck clutch kit comes with a two-year unlimited mileage warranty from the date of the installation, but to make life easier in the unlikely event of a claim, the company has developed a market leading web-based claims tool, which is accessed through a dedicated warranty submission portal and provides a virtually paper-free route through the procedure.

The portal is accessed from the Borg & Beck home page – www.borgandbeck.com - and users simply need to click on Warranty Claim and begin the operation by adding the usual vehicle details such as the make and model, the VRM and the mileage, plus a description of the claim in question.

However, what really speeds the process is the site’s ability to accept pictures of the product subject to the claim that have been uploaded from a digital camera or smart phone. This means that once the claim is entered into the system and the automatically generated acknowledgement of the claim is sent back to the user, Borg & Beck guarantee that the claim will be assessed within just five working days!

Obviously, in some instances the parts subject to the claim will need to be returned to Borg & Beck for further analysis, but this requirement will also be communicated within the five working day timescale, to keep the claimant fully informed with the process. However, should this be the case, the complete claim will still be processed and resolved within a ten working days timeframe.

As part of its ethos of continuous improvement, once a claim has been approved and settled, Borg & Beck will require the components subject to the claim to be returned to its test laboratory for further analysis. This will allow it to assess whether there is an underlying problem with the component and whether there is the need to consider a fundamental product review.

If, however, the problem lies elsewhere, then this process also means that the company can develop its training programme and highlight any specific issues that need to be addressed through its regular technical bulletins.

To raise awareness of the process to the workshop, Borg & Beck has produced point-of-sale information with which the workshop can promote Borg & Beck’s two-year unlimited mileage warranty directly to the motorist.

For more information regarding the quality products in the First Line or Borg & Beck range, please call the sales team on: 01869 248484 or visit: www.firstline.co.uk

ENDS

For further information relating to this press material, please contact Steve Coombes on: 01753 650004 or e-mail: steve@chicanemarketing.co.uk

Chicane is an established PR agency with a particular specialism in the automotive aftermarket and the motorsport industry.
Prix De la Communication and Barrington Needham Trophy award winners

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