CHERYL COLE’S DANCERS MODELLED DICKIES STREETWEAR ON SATURDAY’S “THE VOICE” SEMI FINAL

Singer, Cheryl Cole’s dancers were kitted out in Dickies Streetwear when she preformed her new single ‘Call My Name’ during the semi-finals of BBC’s primetime reality talent show, “The Voice” on Saturday evening, 26th May.

Twenty of the dancers donned a selection of clothes from the internationally renowned workwear and streetwear brand: Eisenhower Jackets, Short Sleeve and Long Sleeve Work Shirts, Flat Front Work Shorts and Original 874 Washed Work Pants - all in black.

Maurice Morton, Sales & Marketing Director at Dickies commented: “We were delighted to have kitted Cheryl’s dancers out in our Dickies Streetwear range. The timing is excellent, especially as we’ve just recently launched the new-look Dickies Streetwear website.

“We have also just kicked off Dickies UK Worker of the Year for 2012. The scheme is now in its third year and is organised in association with SEAT to help find and recognise the very best of Britain’s workforce. Anyone over 17 who works in the UK can enter, for free, and a brand new £20,000 SEAT Exeo is up for grabs for the winner. So we’ll be encouraging Cheryl’s dancers and everyone else connected with the Voice to enter!”

For further information relating to this press material, please contact Gary Barak on: 01753 650004 or e-mail: gary@chicanemarketing.co.uk

EDITORS’ NOTES:

For more information on UK Worker of the year visit http://www.dickieseurope.com/workeroftheyear/uk/2012

For more information on Dickies Streetwear, visit www.dickiesstreetwear.com

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