Dickies the internationally renowned workwear brand celebrated a successful turnout as Rupert Cox, the Chief Executive of Somerset Chamber of Commerce officially opened the refurbished store on Saturday 24th November in Second Avenue, Westfield Trading Estate in Midsomer Norton.

Maurice Morton, Sales & Marketing Director at Dickies commented: "We had a great turnout on the day, we gave away goodie bags and had a cake. My thanks goes to all who turned up especially for Rupert Cox for officially opening the refurbished store.

“We have spent over £100,000 with local suppliers to upgrade the store which is an enormous investment which is some five times more than the last shopfit that was carried out in 2007. The Factory Shop was re-sited within the original warehouse space at Second Avenue in 2000 after moving from the previous Dickies Charlton Lane site. ”

Rupert added: “It's great to see Somerset firms growing and the £100,000 investment here in this shop is a great fillet for the area, great product range and we wish them the best of luck.”

The design of the re-fit reflects the evolution of the Dickies brand through workwear to streetwear, inspired by industrial materials synonymous with the trades, including scaffolding, concrete, pallets and paneling, and reflective of hardworking, hardwearing apparel. The refit gives Dickies the opportunity to create a concept store environment, showcasing the wider product range supported by floor to ceiling lifestyle graphics.

In addition, the rejuvenated store also has newly merchandised solutions to health and safety at work accessories such as head and hand protection enable the customer to browse and identify their work place needs. There are also two wide screens TV loaded with various Dickies videos and offers.


  •        For more information with regards to editorial for Dickies, please contact Tracey Treanor on 01753 785 957 or e-mail tracey@chicanemarketing.co.uk

Chicane is an established PR agency with a particular specialism in the automotive aftermarket and the motorsport industry.
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