FIRST LINE AT AUTOMECHANIKA ‘12
First Line And Borg & Beck Look For New Horizons
Banbury-based parts distributor First Line is taking centre stage in Frankfurt with a purpose-built 75sqm stand to showcase both the First Line and Borg & Beck brands.
As part of the company’s expansion plans, First Line’s presence in 2012 will be on an altogether larger scale than its previous appearances. Therefore, this year’s site, which is situated in hall 5.1 on stand B87, will feature its full product range from its market leading steering & suspension programme through to its comprehensive range of cables, bearings, bushes, boots and cooling products, as well as Mann + Hummel filters and Contitech timing belts.
Standing alongside the First Line product line-up is sister brand Borg & Beck with its range leading clutch systems and its original equipment quality braking programme, which will make its international debut at the show.
Commenting on their plans for the exhibition, First Line’s managing director, Dan Joyner said: “There is no question that Automechanika in Frankfurt is the foremost exhibition to reach the global aftermarket as it stands alone when it comes to the number and quality of the buyers that attend. As a result, it’s the obvious place for us to showcase our wide range of matching original quality components.
“Although in the UK we enjoy a market leading position with a number of our product groups, notably steering & suspension and cooling, we are just scratching the surface when it comes to the aftermarket outside of the UK, but as the quality of the First Line product stands comparison with the any of the competition, we believe we can make real inroads into many other markets worldwide.
“However, our trump card is Borg & Beck because it’s a brand that’s well known in throughout the world and carries an established reputation for quality and has an original equipment pedigree.
“The Borg & Beck DMF solid flywheel replacement kits and 3-in-1 CSC kits in our range provide the widest coverage in the UK, which means that we automatically have a competitive offering for Europe. To complement our clutch offering, we now also have a matching original equipment quality braking programme, which we are sure will be well received by visitors.
“We have particularly high expectations for Automechanika this year as we have the quality of products that the market demands, along with the range to fulfil their needs. Combine this with our new 130,000 sqft distribution centre and we are in a strong position to make a powerful impact on the global market.”
For more information about First Line and Borg & Beck products, please call the sales team on: 00 44 (0)1869 248484 or visit: www.firstline.co.uk
ENDS
For further information relating to this press material, please contact Steve Coombes on: 01753 785957 or e-mail: steve@chicanemarketing.co.uk
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