New Wood Auto Website

WOOD AUTO MAKES CYBERSPACE USEFUL Convenience and speed will make new website a hit To implement the final stage of its rebranding process, Wood Auto, a leading auto-electrical specialist since 1929, has relaunched its website. So far for 2009, the existing site has had over 1 million visits from 150,000 unique visitors, and served up nearly 6 million pages. There have been an impressive 750,000 individual product searches made – that’s an average of more than 2,000 per day – and so the revised portal is sure to consolidate its position as the premium site for aftermarket rotating electrics. In keeping with the Wood Auto company philosophy, the website – www.woodauto.com – is straightforward, informative and most importantly, easy to use. Rather than producing a site with distracting and unproductive flashy graphics, the website provides users with a simple-to-use portal that delivers the required information clearly and quickly. Whether users are viewing the ‘home’ page, or any other subsequent area, there is a quick link to the ‘advance search’ area that on entering a product reference code will find and display the Wood Auto unit to fit the application. Alternatively, if users don’t have the reference code, they simply use the ‘vehicle lockup’ page and select the make and model. These direct search functions mean that users are never more than a couple of ‘clicks’ away from the product information they need to help to keep their businesses running smoothly. In just a matter of seconds, all of the necessary details are displayed with clarity and authority. At a glance, users can see the original reference number, along with the Wood Auto part number and a cross-reference to the OEM unit and its other applications. However, they are also given other useful information such as the voltage, any additional identification notes, a high-resolution image of the product and notification of whether the unit is held in stock at Wood Auto’s 100,000-sqft warehouse and distribution facility in Huddersfield. Another unique feature of the site is that the recommended retail price of each unit is clearly shown. This policy not only allows the classic car enthusiast or keen DIY mechanic the opportunity to cost a unit, but it also provides the trade with a useful reference point when charging out the cost of the unit during a workshop repair. To order a unit online couldn’t be simpler with credit card payment and next day delivery available for the public, and trade customers without an account. However, for trade buyers who wish to follow the simple process and set-up an account, trade prices are shown via a personalised customer login and units can be ordered ‘on account’ 24 hours-a-day for express delivery. Wood Auto’s managing director, Graham Heywood has developed the site and said: “Our priority is to give existing customers – and potential customers looking at our site for the first time – a portal that delivers accurate, useful and up-to-date information quickly and clearly. Customers don’t want to be distracted with irrelevant content; they just need a site that easily provides the information and the products to help them to run their businesses. We believe that this is what the new website delivers and we look forward to the feedback we get from the trade.” For more information about Wood Auto and its products, please contact the sales office on: 01484 439000, email: sales@woodauto.com or visit: www.woodauto.com ENDS

Tags: