BREAKING NEWS: UK WORKER OF THE YEAR 2012 finalists announced

Di Mayze, has been shortlisted to the final six out of thousands of entries. She will be one of the six finalists battling for the title of UK Worker of the Year as competition organisers, along with sponsors Dickies and SEAT, move a significant step closer to selecting Britain’s number one worker for 2012 - from across the nation’s workforce.

Di is the inventor of buggy wrist straps. BuggyTug was launched in January last year when Di was on maternity leave. A year on and the popular product is sold by some of the leading retailers. She has since launched a new product TugTrio which is a pack of three buggy straps.

Di enthused: “I’m absolutely thrilled to be in the final. When you work in a small business on your own you don’t get much recognition and staying motivated becomes a challenge. Reaching the final six has given me a real boost.

UK Worker of the Year is now in its third year of looking to recognise, reward and promote excellence in the British workforce and the word has spread wider than ever before about both the competition and what is involved. “The standard of entries has increased and has been noticeably stronger than in previous years,” enthuses Maurice Morton, European Sales and Marketing Director for the world-renowned workwear firm. “So, it has actually been more difficult to select the finalists – but I think that reflects well on the competition and how seriously people are taking it.”

“It was obviously no small task to sift our way through the thousands of nominations we received. So it’s been a multi-stage process through which we gradually whittled things down to the final six – but it’s been a fascinating task,” explains fellow judge and UK WOTY organiser Gary Barak.

The prizes on offer to those people who best embody what doing a good job is all about, no doubt constitute a considerable incentive to enter. The winner gets a SEAT Exeo S Ecomotive 2.0, worth over £20,000. Other prizes on offer include thousands of pounds worth of holidays from Thomas Cook for the runners up as well as a host of high quality workwear from Dickies.

"We're really excited about our involvement with this great competition (UK Worker of the Year) and it coincides quite nicely with the arrival of the Exeo Ecomotive in the UK," said SEAT Fleet & Business Sales Marketing Manager and WOTY judge Peter Brooking. "The Exeo Ecomotive will be a worthy prize for the winner and is available with all the Exeo's usual, highly specified trim levels," he added.

But, as the UK’s 2011 Worker of the Year, Anna Simpson comments, winning the competition is much more than simply taking one of the great prizes on offer: “Being recognised as UK Worker of the Year has been an enormous honour for me – it’s been a massive confidence boost and really is something truly life changing for me personally and for my working environment, including my colleagues.”

Anna is one of the judges for the 2012 competition and she will join panel Chairman - TV Presenter and Consumer Motoring Champion - Quentin Willson and the other judges at the world famous Pinewood Film studios in October to select this year’s UK Worker of the Year.

“The competition concept – seeking out and promoting what’s great in our British workforce – reminded me last year how much we have to be proud of in the UK,” states Quentin Willson. “I was hugely impressed by the people who made it through to the final and I am really looking forward to meeting this year’s finalists.”

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Editor’s Notes


UK Worker of the Year searches for workers who exemplify what doing a good job is all about and workwear giant, Dickies and car manufacturer SEAT UK have expanded and enhanced the competition for 2012 to help better reach and reward the UK workforce.

The 2012 UK Worker of the Year will win a SEAT Exeo S Ecomotive as part of their prize for winning the title and there will be holidays for the runners up, as well as various products from the Dickies range of high quality workwear and from Makita Tools.

UK Worker of the Year was live for entries and nominations for the competition between May and September.

UK Worker of the Year is free to enter and is open to any UK worker aged 17 or over at the commencement of the competition.

The finalists will be invited in October to meet judges at the world famous Pinewood Film Studios – home, among many other blockbusters to the James Bond movies and TV favourites such as Dragons’ Den.

The crowning of the UK Worker of the Year will take place at a gala finale in November, which is being staged at the Crowne Plaza Hotel, Marlow.


The UK Worker of the Year Facebook, Twitter and Blogs continue to be the places to go for all of the latest developments and they continue to get a great reaction from people who are following the competition. The activity on the social media channels will further intensify, as the judging day and competition awards ceremony get closer.

UK Worker of the Year facebook site can be located at:

And the UK Worker of the Year Twitter site is at:!/UKWOTY

General details of the initiative can be found at the UK Worker of the Year website

The attached images show 2011 UK Worker of the Year, Anna Simpson from Buxton sitting in her winning car after it was presented to her by – by Maurice Morton, surrounded by her family and colleagues.

For further information contact Gary Barak at Chicane on 01753 650004 (office) or email:

More information about Dickies products can be found at

and further information about the SEAT Exeo and other vehicles in the SEAT range can be found at

For further information relating to this press material, please contact Gary Barak on: 01753 650004 or e-mail:

Chicane is an established PR agency with a particular specialism in the automotive aftermarket and the motorsport industry.
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