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PEARL AUTOMOTIVE RELEASE UNIQUE ELECTRONIC AND PRINTED COMSUMABLES CATALOGUE

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Pearl Automotive is delighted to announce the launch of its new consumables catalogue.

Pearl has always kept a keen eye on market forces, changes and influences within the Aftermarket and is able to react quickly to these changes and therefore its customers’ needs.

The new consumables catalogue has cleverly adapted the look of a tablet, with a download version available at www.pearl-automotive.co.uk. There is also an interactive version for the tablet, which can be accessed via the dropbox.

The astute in-house catalogue idea from Pearl Automotive follows the recent additions Pearl has made in strengthening its sales team.

The new catalogue is eye-catching, consisting of 2,000 part numbers and is designed to ensure customers can find the products they are after without having to flick through the catalogue, with all products separated into fifteen different sections such as electrical, assortment boxes and fitted consumables. Each page also redirects customers to further related parts.

These directions throughout the catalogue are a highlight of the interactive tablet version, as each direction box can be clicked to send the customer to the sought after page, making life and finding the correct products an easy process.

Steve Catling, managing director at Pearl Automotive said: “We are delighted with the feedback we’ve had as a result of our new catalogue. We understand that moving with time is important for Pearl and we believe the catalogue really puts us out there. The idea of putting it on a tablet is something unique and different and it’s a credit to the team for putting this together. We have a great team here and we really want to push on now.”

The new consumables catalogue adds to an impressive list of catalogues from Pearl Automotive, which includes the recent Wot-Nots catalogue that has already received favourable feedback from customers.

Editors notes:

  • Pearl Automotive was founded in 1972, recently celebrating its 40th anniversary.
  • Pearl has been at its current location in Benfleet Essex for 27 years.
  • Pearl Automotive is renowned for its brands such as Wot-Nots, High Tech Parts and Pearl Consumables.

For more information about Pearl Automotive please visit

www.pearl-automotive.co.uk or follow the company on Twitter: @PearlAuto

For media enquiries relating to this press release please contact Karun Jung at Chicane on 01753 650004 or e-mail: editorial@chicanemarketing.co.uk.

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