RECORD NUMBERS OF MOTORBIKE FANATICS ATTEND DICKIES BRITISH SUPERBIKE WEEKEND
The Dickies mobile shrowroom along with the company’s most recent sponsorship initiative - the Dickies Crew Girls - proved a huge success at Dickies British Superbike Weekend at Oulten Park
Dickies have an official partnership with the MCE British Superbike Championship and supply jackets and flame retardant overalls for the marshals. The Dickies British Superbike weekend at the North’s premier motorsport circuit, saw thousands of racing fanatics attend the third MCE British Superbike race meeting of the year. Dickies sponsored British superbike legend Chris Walker came 6thoverall.
“We are again delighted to support of the world’s finest national bike racing series for 2013 by equipping this fine group of people and were genuinely thrilled by the first ever Dickies British Superbike Weekend. The number of visitors to our display superseded our expectations and the whole weekend was a great success,” explains Maurice Morton, Sales and Marketing Director of Dickies.
UK Worker of the Year 2013, sponsored by Dickies, in association with Suzuki was also launched at Oulton Park. This year’s winner will have the luxury of being able to take home a Suzuki Swift car or if they prefer, a Suzuki bike.
Maurice added: “It was fabulous to see such an interest in the UK Worker of the Year competition and how much admiration bikers had for the GSR750.”
To find out more about the competition or to register your initial interest in UK Worker of the Year 2013 please visit www.ukworkeroftheyear.com or email workeroftheyear@chicanemarketing.co.uk. To find out more about Dickies clothing, visit www.dickieseurope.com.
For further information relating to this press material, please contact Tracey Treanor on: 01923 269490 or e-mail: tracey@chicanemarketing.co.uk
Chicane is an established PR agency with a particular specialism in the automotive aftermarket and the motorsport industry.
Prix De la Communication and Barrington Needham Trophy award winners
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