SUCCESS FOR MANBAT AT BRITYREX

The trade likes what it sees in Manchester Manbat was among a select few businesses from the replacement parts side of the aftermarket to make the trip to Manchester to exhibit at Brityrex, the UK’s only national tyre exhibition. However, the effort was rewarded with some very good feedback from many of the trade visitors and some solid sales enquiries. Manbat’s marketing manager, Myles Pemberton said: “Exhibiting at any show is always a bit of a gamble, but we were confident that if we could speak to tyre professionals they would like what we had to say and be impressed with the products we supply. “We are delighted to be able to report that although there were fewer visitors than we expected, the visitors we saw were serious and understood the financial rewards that can come from expanding into battery sales. We are convinced that we will generate new routes to market from the show.” In contrast to many battery distributors Manbat is committed to long-term business relationships and working with its customers to grow their battery sales. It does this by offering its customers practical battery training to support a range of fantastic high quality brands. “Traditionally the tyre trade has paid little regard to batteries, but with helpful instruction and the right direction, tyre retailers are actually in a very good position to develop a specialism for batteries alongside their obvious specialism for tyres. “With nine wholly owned branches and three specialist supply partners nationwide, Manbat has the infrastructure to ensure excellent availability across our portfolio of brands, which include VARTA, Lucas, Yuasa, Odyssey, Optima and Numax. “In addition to batteries, there are also great margins to be made on a host of associated products such as battery chargers, battery protectors and DC/AC invertors,” concluded Pemberton. For more information, please call Manbat Customer Services on: 01743 460790 or visit: www.manbat.co.uk ENDS

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