UK WORKER OF THE YEAR 2013

Dickies are proud to announce that they will be launching the 2013 competition to find Britain’s top workers and ultimately the UK Worker of the Year.

This will mark the forth year of the competition presented by the legendary workwear company, which seeks to recognise and reward excellence in the British workforce.

Di Mayze an entrepreneur from Nottingham was recently crowned UK Worker of the Year for 2012, sponsored by Dickies in association with SEAT. Di was presented an award and the keys to a SEAT Exeo at the Gala awards finale, at Marlow’s Crowne Plaza hotel on November the 2nd.

Joint second place went to Somerset Pest Controller, Tom Edwards and Suffolk Painter & Decorator Anna Bettis who walked away with thousands of pounds of holiday vouchers.

Dickies have been manufacturing and supplying workwear in both traditional and modern styles since 1922, delivering performance comfort and protection at an affordable price. Keeping pace with the latest developments in fabric technology and manufacturing techniques Dickies high performance workwear is worn by automotive technicians throughout the UK and around the world – from overalls to safety footwear and from jackets and fleeces to gloves.

In 2010, looking to put something back into the British market it serves, Dickies launched a nationwide scheme to seek out the best that the UK has to offer among workers and give the country something to be proud of in these tough economic times.

Joining the scheme as principle partner with Dickies for 2012 and confirmed for 2013 is SEAT. They offered a prize for the Worker of the Year – their flagship saloon model, the luxurious Exeo. The Exeo S prize car featured a 143PS 2.0 litre turbo diesel engine with 16” alloy wheels, Bluetooth®, dual zone climate control, has a combined fuel consumption figure of 57.6 mpg and has a recommended on the road retail price of £20,230.

UK Worker of the Year is free to enter, takes only a few minutes of time and is open to any UK worker aged 17 or above. First prize has always been a car, with thousands of pounds in holidays going to the Runner Up and third placed entrants.

Six finalists which are selected from all those entered are invited to meet the judges. Then they are guests of Dickies, with their partners, at the Gala Awards finale, where the winner is announced.

Di joins previous winners -fire protection officer from Kent, John Stone who won the title in 2010 and charity support worker from Derbyshire, Anna Simpson who was 2011 UK Worker of the Year.

Automotive Journalist and TV Presenter, Quentin Willson Chairman of the judging panel is in no doubt as to the importance of UK Worker of the Year. “Given the on-going uncertainty that the country faces economically, a feel-good initiative of this type is more important than ever, to remind our nation’s work force that they have much to be proud of and look forward to. It’s great that Dickies continues to be committed to putting something back into the market in this way and excellent that such a trusted car brand can see the merits of becoming part of the scheme. I am sure that with both brands behind it, UK Worker of the Year will scale new heights in 2013.”

News, competitions and most importantly, how to enter, all feature on the Dickies website www.dickieseurope.com.

For media enquiries relating to this press release, please contact Tracey Treanor at Chicane on 01753 650 004 or e-mail tracey@chicanemarketing.co.uk

or  e-mail tracey@chicanemarketing.co.uk

Chicane is an established PR agency with a particular specialism in the automotive aftermarket and the motorsport industry.
Prix De la Communication and Barrington Needham Trophy award winners

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